A UX Advantage Podcast with Karen McGrane: Shifting To Continuous Deployment

Sean Carmichael

August 3rd, 2015

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The speed of Agile delivery fundamentally changes the work process and puts new demands on the design cycle. What happens when the notion of deadline dates is replaced with a continual stream of experience enhancements by everyone in the organization?

That is just one of the questions being addressed at the UX Advantage conference. Karen McGrane and Jared Spool will be your hosts as they have meaningful conversations on a series of topics with top design executives.

In this podcast, Karen tackles the UX Advantage topic, Shifting to Continuous Deployment.

Join us in Baltimore August 18-19 for UX Advantage. For more information, visit uxadvantage.com.

Recorded: July, 2015
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July Free Resources – Articles & Podcasts

Adam Churchill

July 31st, 2015

Recent Articles

  • The New Design Leader Emphasizes Leadership by Jared SpoolUser research is the most effective tool for bringing the user into every conversation. Smart design leaders prioritize their team’s user research capability above design skills. Understanding the user and their needs will drive great design.
  • Hiring UX Experts Versus Giving Your Team Their Own UX Skills by Jared SpoolBringing on someone with skills and training the rest of the team in those skills are not mutually exclusive activities. In fact, they are quite synergistic. The UX Expert can act as a coach and leader, helping the team become self sufficient in the long term.
  • Making Companies Competitive by Expanding Design’s Role by Jared SpoolProfessionals are making decisions that affect the experience of the people who use their products or services, even if they aren’t the direct customers of their company. Those decisions can either frustrate or delight.

Recent Podcasts

UI20: Detailed Descriptions on All 8 UI20 Workshops

Lauren Cramer

July 31st, 2015

Explore the UI20 daylong workshops in great detail

Monday, November 2 workshops

Wednesday, November 4 workshops

 

 

A UX Advantage Podcast with Karen McGrane: Why Marc Rettig?

Sean Carmichael

July 30th, 2015

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There are always burning questions about how to get organizations to be more design-centric and what better way to learn than from someone who has done it. Marc Rettig has been helping organizations make the transition for 30 years. In this podcast, Karen McGrane shares why he was chosen as one of the keynote speakers for UX Advantage.

Join us in Baltimore August 18-19 for UX Advantage. For more information, visit uxadvantage.com.

Recorded: July, 2015
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UIE Newsletter: The New Design Leader Emphasizes Leadership

Jared Spool

July 29th, 2015

In this week’s article, I discuss the changing roles of a design leader, whose focus should be more on leadership than on design.

Here’s an excerpt from the article:

As we learn more about the current cohort of design leaders—the ones who are making their organizations more competitive through design—we find they are nothing like this mythical ideal super-designer. Their superpowers aren’t turning everything they touch into beautiful works to be idolized.

Instead, they focus more on leadership than on design. That isn’t to say they ignore design, rather that great design is the touchstone by which they bring everyone together.

Read the article: The New Design Leader Emphasizes Leadership.

How do you define a successful design leader? Share your thoughts with us below.

A UX Advantage Podcast with Karen McGrane: Taking Advantage of Fear

Sean Carmichael

July 28th, 2015

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The belief of public failure or marketplace irrelevance can drive an organization to change. How does a UX leader exploit this corporate fear? What transforms the momentum from fear into positive change within the organization?

Those are just some of the questions being addressed at the UX Advantage conference. Karen McGrane and Jared Spool will be your hosts as they have meaningful conversations on a series of topics with top design executives.

In this podcast, Karen tackles the UX Advantage topic, Taking Advantage of Fear.

Join us in Baltimore August 18-19 for UX Advantage. For more information, visit uxadvantage.com.

Recorded: July, 2015
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Get Insights from Marriott, Nasdaq, Fidelity, and PayPal at the UX Advantage Conference

Lauren Cramer

July 23rd, 2015

The UX Advantage Conference in Baltimore, August 18–19, has 14 inspirational pioneers who are delivering user experience as a competitive advantage to their organizations. In live, on-stage interviews, Jared Spool and Karen McGrane interview the design leaders who are at the forefront of redefining their industries.

You’ll hear how:

  • Lean UX methodology at PayPal has changed the way teams work
  • User research helped the Nasdaq design team get a “seat at the table” and affect future company strategy
  • Prototypes paved the way in helping the Marriott organization understand the relevance a design brings to different markets
  • The design team at Fidelity works with the executive team to promote customer experience as the top priority

 

Steph Hay – Designing with a Content-First Approach

Sean Carmichael

July 22nd, 2015

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Steph Hay

Usability in products and websites is what most organizations strive for. The more usable the product, the more likely that people will use it. Through research and testing, you can root out many issues with clunky interactions that hinder the experience. What isn’t as immediately clear is if some perceived usability issues are actually understandability problems. Your content could be the culprit.

Steph Hay is the Director of Content Strategy at Capital One. She’s an advocate of using a Content-First method. At the basest level, if your content works, it goes a long way toward improving your entire experience. Rather than letting the design dictate what the content can be, starting with a focus on what the content is can influence the design in positive ways.

Even testing the content in a Google Doc with users can uncover some serious hurdles very early in the process. This allows you to objectively evaluate the usefulness of the content without what could be the distraction of a beautiful design or layout. After determining the appropriate words, you can then plug them into your design instead of using placeholder text that could be creating inappropriate line lengths. A beautiful design can be really nice to look at, but a beautiful design with the right content will be far more usable.

Steph will be presenting one of eight daylong workshops at the UI20 conference November 2–4 in Boston. For more information, visit uiconf.com.

Recorded: July, 2015
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UIEtips: Designing with Scenarios – Putting Personas to Work

Jared Spool

July 22nd, 2015

Storytelling is a natural form of expression. We’ve all been telling stories from a very young age. In the design process, personas become the tool we use to tell our users’ stories. And with good personas in place, usage scenarios can become the micro-stories that drive your design decisions.

Kim Goodwin tells us that scenarios put the design into the context of how and why the user will interact with it. In 2011 Kim presented a UIE Virtual Seminar, Designing with Scenarios: Putting Your Personas to Work.

Today’s UIEtips article is based on a discussion UIE’s Adam Churchill had with Kim. It’s based on two questions from the seminar: Do you need data to effectively do scenarios, and what’s the difference between scenarios and storyboarding?

Read the article: Designing with Scenarios: Putting Personas to Work.

What’s your experience with scenarios? Are you using data when developing them? Share your thoughts with us below.

A User-centered Approach to Product Planning and Visioning – Christine Perfetti’s August 6 Virtual Seminar

Adam Churchill

July 21st, 2015

Learn how to create a long-term vision for your product, establish consensus and buy-in across your organization, and prioritize opportunities for the product roadmap. In A User-centered Approach to Product Planning and Visioning, Christine Perfetti teaches your product team to create roadmaps and prioritize opportunities that align with your long-term product strategy.

Attend this seminar if you want to:

  • Map out a unified, long term vision for your product that aligns with user needs
  • Learn a collaborative, iterative approach to product visioning
  • Run your own product visioning workshops

Save your spot in this August 6 virtual seminar, or make it part of your 6-month program of virtual seminars.