Serendipity.

Not long after I wrote about Fandango’s recruiting approach, I hopped in my car and turned on my iPod to listen to a podcast I previously downloaded. (I don’t listen to the radio anymore. Only podcasts.) This morning, I chose NPR’s All Songs Considered.

At the beginning of the recording, the charming announcer enticed me to help NPR learn something about it’s podcast listeners (me!) and suggested I visit www.npr.org/research to fill out a brief survey. As I was in the car, I couldn’t do this immediately. However, as soon as I got to my desk, I typed in the URL and got this:

Granted, the recording I was listening to turned out to be a few weeks old. However, NPR lost a great opportunity. I was eager and willing to give them some feedback and they basically sent me away.

There’s nothing else on the page — not even a link to other parts of the site. More importantly, there isn’t a chance for me to indicate I’d be interested in helping with future research efforts.

I wonder what results they’d see from a simple enter-your-email-and-we’ll-contact-you-next-time form.

Serendipity lost.

This entry was posted on Monday, November 21st, 2005 at 3:57 pm and is filed under Amusing, Design . You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.