Comments on: Enticing Users with Content

By: Wanton Spirit » Blog Archive » Entice Users After Task Completion

Wanton Spirit » Blog Archive » Entice Users After Task Completion — Sat, 03 Dec 2005 03:25:34 +0000

[...] Interesting user testing results over at UIE regarding enticing users with content. One of the most surprising findings from our research is that users very rarely click on featured content on the home page. Why? Because when we watch users look for content on sites, they’re on a specific mission. [...]

By: Jeroen Coumans

Jeroen Coumans — Fri, 02 Dec 2005 10:11:30 +0000

Yet another confirmation of the importance of the footer… but is it also really the best place to put banners? That must be tough to sell…!

By: Kristeen Bullwinkle

Kristeen Bullwinkle — Thu, 01 Dec 2005 18:00:39 +0000

When I worked at the Minneapolis Fed we placed ads for our interviews with economists on pages we knew were popular, but served a single purpose and were our top exit pages. For instance we had a page that contained only a regularly updated chart displaying interest rate trends. The ad under that graph had our highest click through rate.

“Here’s what you came for and here’s a little extra if you’re interested.”

By: Waratah

Waratah — Thu, 01 Dec 2005 06:23:36 +0000

I’m sure it is true that people go to what they came to see first.

I observed some user testing in which users were given a link to the site I managed. They first checked out the page that they were supposed to visit.

But in the wrap up they all said that while they were looking for the intended content they saw so many topics of interest in the left and right navigation bars that they were going to go home and revisit the site because the links had attracted them and interested them.

I can’t remember where I read it but there’s an article, possibly on uie.com about what people find on the way to where they’re going.

In that book “how we shop” I think it is called the researcher talks about people going into a shop to buy something but seeing other things and other signs on the way. Women at least may go looking after they’ve handled their first priority. I think online may be similar.

If you don’t advertise the content you’re promoting people wont see it. If the promotional text (or photo in some cases ef photo of a recognisable celebrity) is well designed to be grasped in a glance then people will think about coming back.

By: tribeless

tribeless — Wed, 30 Nov 2005 21:09:46 +0000

this is as simple as the idea of giving customers what they really and truly want. The problem is marketers get distracted by their own thinking and thus put their own thought patterns ahead of the customers. As you point out, customers are usually singlemined in their visit to a website – give them exactly what they want. Satisyfy them and then sieze the moment to try and cross sell a highly qualified and satisfied customer. well done.

By: Esteban

Esteban — Wed, 30 Nov 2005 12:59:36 +0000

waste the opportunity with a banner!! banner or not, that is the usability

By: Daniel Szuc

Daniel Szuc — Wed, 30 Nov 2005 06:37:10 +0000

Its amazing how many companies still waste the opportunity to capture a sale through a poorly designed landing page; or web address syntax that’s difficult to remember. For example, read an advertisement on a bus, remember the web address, go to the web site and you cannot find the thing being advertised – requiring further navigation, search, scrolling, frustration … ahhhh!