Comments on: Yahoo’s Frustration with Focus Groups http://www.uie.com/brainsparks/2005/12/20/yahoos-frustration-with-focus-groups/ UIE\'s latest insights on the world of design Sat, 11 Feb 2012 08:11:47 +0000 hourly 1 http://wordpress.org/?v=3.2 By: New media: what’s new, thinking it through » Focus groups/user surveys http://www.uie.com/brainsparks/2005/12/20/yahoos-frustration-with-focus-groups/comment-page-1/#comment-773 New media: what’s new, thinking it through » Focus groups/user surveys Sat, 07 Jan 2006 00:24:35 +0000 http://www.uie.com/brainsparks/?p=149#comment-773 [...] 7 Jan 2006 Focus groups/user surveys Posted by csmnewmedia under Uncategorized  Yahoo’s frustration with focus groups -Jared Spools take. I shared this concern in our suvey-planning meeting yesterday, but just to reiterate the point -  what users say in a focus group (and what they say in a survey) does not necessarily match what they do in a real-life setting. I think surveys ARE still valid feedback, but only one piece of the puzzle. (And after talking more with Kathy today, I feel better about it.) http://www.uie.com/brainsparks/2005/12/20/yahoos-frustration-with-focus-groups/   [...] [...] 7 Jan 2006 Focus groups/user surveys Posted by csmnewmedia under Uncategorized  Yahoo’s frustration with focus groups -Jared Spools take. I shared this concern in our suvey-planning meeting yesterday, but just to reiterate the point -  what users say in a focus group (and what they say in a survey) does not necessarily match what they do in a real-life setting. I think surveys ARE still valid feedback, but only one piece of the puzzle. (And after talking more with Kathy today, I feel better about it.) http://www.uie.com/brainsparks/2005/12/20/yahoos-frustration-with-focus-groups/   [...]

]]> By: Daniel Szuc http://www.uie.com/brainsparks/2005/12/20/yahoos-frustration-with-focus-groups/comment-page-1/#comment-485 Daniel Szuc Mon, 26 Dec 2005 07:32:08 +0000 http://www.uie.com/brainsparks/?p=149#comment-485 Good read. Suggest that this may be one reason Contextual Inquiries and site visits are becoming more popular activities; as companies seek to find ways to innovate products or re-direct product direction based on real observations. Not just memory or recall. Good read.

Suggest that this may be one reason Contextual Inquiries and site visits are becoming more popular activities; as companies seek to find ways to innovate products or re-direct product direction based on real observations. Not just memory or recall.

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