Comments on: The Effect of Blogging in Your Company http://www.uie.com/brainsparks/2006/01/27/the-effect-of-blogging-in-your-company/ UIE\'s latest insights on the world of design Sun, 21 Mar 2010 20:08:55 +0000 http://wordpress.org/?v=2.9 hourly 1 By: Andy http://www.uie.com/brainsparks/2006/01/27/the-effect-of-blogging-in-your-company/comment-page-1/#comment-1252 Andy Fri, 03 Feb 2006 20:57:33 +0000 http://www.uie.com/brainsparks/?p=173#comment-1252 Blogging may not show instant ROI, but a good blog will generate links to it, and also be a source of frequent content revision, which are huge for boosting your search engine placement. Couple this with the personal touch it adds to your company, and I don't see how you could go wrong. (Unless you're divulging secrets or posting offensive topics) Blogging may not show instant ROI, but a good blog will generate links to it, and also be a source of frequent content revision, which are huge for boosting your search engine placement. Couple this with the personal touch it adds to your company, and I don’t see how you could go wrong. (Unless you’re divulging secrets or posting offensive topics)

]]> By: Thomas Watson Steen http://www.uie.com/brainsparks/2006/01/27/the-effect-of-blogging-in-your-company/comment-page-1/#comment-1245 Thomas Watson Steen Thu, 02 Feb 2006 22:18:58 +0000 http://www.uie.com/brainsparks/?p=173#comment-1245 My colleague Jesper Rønn-Jensen and I decided last year to start a blog on usability and web standards. This was done to raise awareness on these topics internally in our company. Instead of only publishing on our intranet, we deiced to make the blog public. Today this have had an overwhelming positive effect with comments and input from - among others - Jakob Nielsen and Jared Spool - comments and input we wouldn't have gotten if we had a “Capgemini-eyes-only” blog. I would be very surprised if it has had a positive economic impact on our company that the blog is public. On the other hand this was never the intent in the first place. The intent was merely to raise internal usability and web standards awareness – If we could draw attention to our work in Capgemini from people outside this would just be a bonus. My colleague Jesper Rønn-Jensen and I decided last year to start a blog on usability and web standards. This was done to raise awareness on these topics internally in our company.

Instead of only publishing on our intranet, we deiced to make the blog public. Today this have had an overwhelming positive effect with comments and input from – among others – Jakob Nielsen and Jared Spool – comments and input we wouldn’t have gotten if we had a “Capgemini-eyes-only” blog.

I would be very surprised if it has had a positive economic impact on our company that the blog is public. On the other hand this was never the intent in the first place. The intent was merely to raise internal usability and web standards awareness – If we could draw attention to our work in Capgemini from people outside this would just be a bonus.

]]> By: Nick Gould http://www.uie.com/brainsparks/2006/01/27/the-effect-of-blogging-in-your-company/comment-page-1/#comment-1162 Nick Gould Fri, 27 Jan 2006 20:19:53 +0000 http://www.uie.com/brainsparks/?p=173#comment-1162 We started a blog on our site a few months ago and the effect on our business has been tremendous. Primarily, there is a feeling of ongoing communication with our clients (and potential clients) that is incredibly energizing. Plus, the "pressure to blog" with some degree of regularity keeps us watching industry developments and thinking critically about what we, our colleagues, and clients are up to. If the steady increase in requests for our feeds is any indication, we must be doing something right. We were hopeful that the blog would attract a bit of attention to our company (which it has), but we were pleasantly surprised at the effect blogging has had on our internal feeling about what we do. So, yes, a positive experience :-) We started a blog on our site a few months ago and the effect on our business has been tremendous. Primarily, there is a feeling of ongoing communication with our clients (and potential clients) that is incredibly energizing. Plus, the “pressure to blog” with some degree of regularity keeps us watching industry developments and thinking critically about what we, our colleagues, and clients are up to. If the steady increase in requests for our feeds is any indication, we must be doing something right. We were hopeful that the blog would attract a bit of attention to our company (which it has), but we were pleasantly surprised at the effect blogging has had on our internal feeling about what we do.

So, yes, a positive experience :-)

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