Comments on: The Grizzly Man: Disruption that Works http://www.uie.com/brainsparks/2006/02/02/the-grizzly-man-disruption-that-works/ UIE\'s latest insights on the world of design Thu, 23 May 2013 10:02:38 +0000 hourly 1 http://wordpress.org/?v=3.4.1 By: Jared Spool http://www.uie.com/brainsparks/2006/02/02/the-grizzly-man-disruption-that-works/comment-page-1/#comment-1296 Jared Spool Mon, 06 Feb 2006 23:04:41 +0000 http://www.uie.com/brainsparks/?p=175#comment-1296 Robert wrote: <blockquote>Interestingly enough, I think RT and NYTimes both offer “skip this ad” features with their interstitials, which is interesting because I’ll usually take full advantage of it, and couldn’t even tell you a second later what the ad was for. Great for me. But I wonder what the folks paying for the advertising would think if they saw me hurriedly taking advantage of the opportunity to skip their ad. </blockquote> Exactly what I was thinking when I wrote <a href="http://www.uie.com/brainsparks/2005/07/31/cant-fault-salon-for-trying/" rel="nofollow">this</a>. Robert wrote:

Interestingly enough, I think RT and NYTimes both offer “skip this ad” features with their interstitials, which is interesting because I’ll usually take full advantage of it, and couldn’t even tell you a second later what the ad was for. Great for me. But I wonder what the folks paying for the advertising would think if they saw me hurriedly taking advantage of the opportunity to skip their ad.

Exactly what I was thinking when I wrote this.

]]> By: Robert S. http://www.uie.com/brainsparks/2006/02/02/the-grizzly-man-disruption-that-works/comment-page-1/#comment-1292 Robert S. Mon, 06 Feb 2006 18:48:38 +0000 http://www.uie.com/brainsparks/?p=175#comment-1292 I think the problem with this model on RottenTomatoes, though is that it really wasn't the method that made it work, it was your interest. If it had been an ad for, say, The Dukes of Hazzard, instead, your experience with the interstitial ad might've been more annoying (unless you're a fan! ;). Maybe if the ads were highly personalized, based on movies you previously looked up on RT, then the method would be more palatable. Interestingly enough, I think RT and NYTimes both offer "skip this ad" features with their interstitials, which is interesting because I'll usually take full advantage of it, and couldn't even tell you a second later what the ad was for. Great for me. But I wonder what the folks paying for the advertising would think if they saw me hurriedly taking advantage of the opportunity to skip their ad. Guess it goes back to your point: there's a delicate balance between getting ads in front of folks and creating a miserable user experience. I think the problem with this model on RottenTomatoes, though is that it really wasn’t the method that made it work, it was your interest. If it had been an ad for, say, The Dukes of Hazzard, instead, your experience with the interstitial ad might’ve been more annoying (unless you’re a fan! ;) . Maybe if the ads were highly personalized, based on movies you previously looked up on RT, then the method would be more palatable.

Interestingly enough, I think RT and NYTimes both offer “skip this ad” features with their interstitials, which is interesting because I’ll usually take full advantage of it, and couldn’t even tell you a second later what the ad was for. Great for me. But I wonder what the folks paying for the advertising would think if they saw me hurriedly taking advantage of the opportunity to skip their ad.

Guess it goes back to your point: there’s a delicate balance between getting ads in front of folks and creating a miserable user experience.

]]> By: Zbigniew Lukasiak http://www.uie.com/brainsparks/2006/02/02/the-grizzly-man-disruption-that-works/comment-page-1/#comment-1256 Zbigniew Lukasiak Sat, 04 Feb 2006 23:47:52 +0000 http://www.uie.com/brainsparks/?p=175#comment-1256 In the world before mass media advertising was the same as advertisement, personal recommendation, it was something usefull for both sides. With more precise targetting and really paying attention to the needs of the receiver perhaps we can get back to this situation? It is not something unimaginable, the interest of the advertiser is not inherently in conflict with the interest of the receiver, all the opposite, a usefull message for the receiver would be an effective advertising as well. In the world before mass media advertising was the same as advertisement, personal recommendation, it was something usefull for both sides. With more precise targetting and really paying attention to the needs of the receiver perhaps we can get back to this situation? It is not something unimaginable, the interest of the advertiser is not inherently in conflict with the interest of the receiver, all the opposite, a usefull message for the receiver would be an effective advertising as well.

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