Comments on: Feature Design or Experience Design?

By: Mike Seale

Mike Seale — Sun, 09 Jul 2006 01:51:05 +0000

Brand doesnt matter for me. A) does it WORK properly ALL the time? B) is it well put together? C) is it LESS EXPENSIVE than its peer products? D) does the manufacturer back the product with upgrades, expandability and easy connectivity? E) am I pigeon-holed into using services and ‘experiences’ that I shouldnt HAVE TO use in order to enjoy the product?

I dont download music and I wont pay a dime for songs I already own and paid dearly for since the mid-1970’s. Yes, mostly vinyl stuff and its in perfect condition. If I cant use my own music then I dont want the product.

Brand means nothing to me. Envy? Thats for the weak. I tend to use my brain before my heart – as a result, 99.99% of the time I make the right choice.

By: UIE Brain Sparks » Blog Archive » Microsoft’s New Strategy for iPod’s Market Share

Fri, 07 Jul 2006 21:46:29 +0000

[...] As I suggested back in March when SanDisk announced their intention to do the same thing, any competitor to Apple is going to need something more than a device with better technology. They are going to need a better experience. [...]

By: Sally

Sally — Wed, 29 Mar 2006 20:28:02 +0000

Let’s just call “Experience Design” what it really is – great marketing. Creative Labs and many other players far surpass Apple in creating better quality, lower-priced players than Apple. But I’ll buy a Creative Lab player that works wonderfully over an iPod any day if it means they put their money into R&D instead of blowing it on marketing hype and gimmicks.

By: loretta

loretta — Wed, 22 Mar 2006 23:33:52 +0000

I totally agree. Marketing today is all about creating personal image. People buy products because it adds to their identity. I once read in a book(think it is Emotional Design by Don Norman) that women can be very loyal customers if they settled with a specific brand.

iShuffle can be a good example as well. You can find MP3 Players with a similar price range which can offer more functions(such as a nice LCD display and a world where life can be non-random once in a while). Yet, I still bought the iShuffle because of the brand. I am crazy about my powerbook and love iTunes, what’s more perfect than having my gadgets belong to the same family?

By: Sebhelyesfarku

Sebhelyesfarku — Wed, 22 Mar 2006 09:23:58 +0000

Very true, and the archetypical thing is that to participate in the iPod experience the masses overlook the absence such a basic music player functions like gapless playback or a decent customisable equaliser. It shows that if you hit the sweet spot somewhere you can forget about a lot of other details.