Comments on: Identifying Missing Trigger Words from Search Logs http://www.uie.com/brainsparks/2006/03/31/identifying-missing-trigger-words-from-search-logs/ UIE\'s latest insights on the world of design Fri, 5 Sep 2008 06:23:47 +0000 http://wordpress.org/?v=2.5.1 By: UIE Brain Sparks http://www.uie.com/brainsparks/2006/03/31/identifying-missing-trigger-words-from-search-logs/#comment-5820 UIE Brain Sparks Fri, 14 Apr 2006 14:51:57 +0000 http://www.uie.com/brainsparks/?p=209#comment-5820 <strong>BBC Reports Users Lose Patience With Poor Search</strong> No results are the worst offenders. When studying users using on-site Search, we saw, when shopping for clothes, they abandoned their shopping 55% of the time queries returned no results. For shoppers of Books, CDs, and DVDs, they abandoned 100% of th... BBC Reports Users Lose Patience With Poor Search

No results are the worst offenders. When studying users using on-site Search, we saw, when shopping for clothes, they abandoned their shopping 55% of the time queries returned no results. For shoppers of Books, CDs, and DVDs, they abandoned 100% of th…

]]> By: Chris Grant http://www.uie.com/brainsparks/2006/03/31/identifying-missing-trigger-words-from-search-logs/#comment-5347 Chris Grant Sun, 09 Apr 2006 17:04:58 +0000 http://www.uie.com/brainsparks/?p=209#comment-5347 That's a really interesting idea. Last night I set up a report in our analysis tool (WebTrends) that does approximately the same thing and ran it on a client's data. Looking at the results, I can already see a couple of things that need attention on the site - in particular one external search term that kept resulting in on-site searches for almost the same term once people arrived at the site, or rather within a few clicks after arrival. I went to the landing page most of them started on and sure enough, there's no obvious way to find from that page what those external search terms indicated they were seeking. This is cool. For anybody wanting to set up this report on WebTrends, you need the custom reporting capability. The custom report is: dimension 1: on-site search term; dimension 2: external search term. For cleanest reports, check "exclude traffic where this dimension was unspecified" for both dimensions. That’s a really interesting idea. Last night I set up a report in our analysis tool (WebTrends) that does approximately the same thing and ran it on a client’s data. Looking at the results, I can already see a couple of things that need attention on the site - in particular one external search term that kept resulting in on-site searches for almost the same term once people arrived at the site, or rather within a few clicks after arrival. I went to the landing page most of them started on and sure enough, there’s no obvious way to find from that page what those external search terms indicated they were seeking. This is cool.

For anybody wanting to set up this report on WebTrends, you need the custom reporting capability. The custom report is: dimension 1: on-site search term; dimension 2: external search term. For cleanest reports, check “exclude traffic where this dimension was unspecified” for both dimensions.

]]> By: Search roundup » SEO by the SEA http://www.uie.com/brainsparks/2006/03/31/identifying-missing-trigger-words-from-search-logs/#comment-4667 Search roundup » SEO by the SEA Mon, 03 Apr 2006 02:45:52 +0000 http://www.uie.com/brainsparks/?p=209#comment-4667 [...] Jared Spool, over at UIE Brainsparks, writes about collecting penultimate referrers in Identifying Missing Trigger Words from Search Logs. Collecting information about what people search for on your site through an online search function can be a good way of finding what people might want to see on your site. But, isn’t it also interesting to see what search might have brought them to the page where they conducted that search? Those next-to-last, or penultimate, searches might contain some useful information about what people expect to see on your site but might be missing. Nice idea. [...] [...] Jared Spool, over at UIE Brainsparks, writes about collecting penultimate referrers in Identifying Missing Trigger Words from Search Logs. Collecting information about what people search for on your site through an online search function can be a good way of finding what people might want to see on your site. But, isn’t it also interesting to see what search might have brought them to the page where they conducted that search? Those next-to-last, or penultimate, searches might contain some useful information about what people expect to see on your site but might be missing. Nice idea. [...]

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