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	<title>Comments on: Google and Microsoft Understand the Power of the Default</title>
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	<link>http://www.uie.com/brainsparks/2006/05/01/google-and-microsoft-understand-the-power-of-the-default/</link>
	<description>UIE\'s latest insights on the world of design</description>
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		<title>By: Tyson F. Gautreaux</title>
		<link>http://www.uie.com/brainsparks/2006/05/01/google-and-microsoft-understand-the-power-of-the-default/comment-page-1/#comment-165399</link>
		<dc:creator>Tyson F. Gautreaux</dc:creator>
		<pubDate>Mon, 12 Sep 2011 18:36:38 +0000</pubDate>
		<guid isPermaLink="false">http://www.uie.com/brainsparks/?p=237#comment-165399</guid>
		<description>The very crux of your writing whilst appearing agreeable at first, did not work properly with me personally after some time. Someplace within the sentences you managed to make me a believer but just for a while. I however have got a problem with your leaps in logic and you might do nicely to help fill in all those gaps. If you can accomplish that, I would certainly end up being impressed.</description>
		<content:encoded><![CDATA[<p>The very crux of your writing whilst appearing agreeable at first, did not work properly with me personally after some time. Someplace within the sentences you managed to make me a believer but just for a while. I however have got a problem with your leaps in logic and you might do nicely to help fill in all those gaps. If you can accomplish that, I would certainly end up being impressed.</p>
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		<title>By: UIE Brain Sparks &#187; Blog Archive &#187; Yahoo Wants You Off Their Homepage</title>
		<link>http://www.uie.com/brainsparks/2006/05/01/google-and-microsoft-understand-the-power-of-the-default/comment-page-1/#comment-17348</link>
		<dc:creator>UIE Brain Sparks &#187; Blog Archive &#187; Yahoo Wants You Off Their Homepage</dc:creator>
		<pubDate>Wed, 12 Jul 2006 14:37:37 +0000</pubDate>
		<guid isPermaLink="false">http://www.uie.com/brainsparks/?p=237#comment-17348</guid>
		<description>[...] My guess is that this is an attempt to take market share away from Google, the default search option on Firefox, the browser I was using. If Yahoo can get Firefox users to switch from Google to their search engine, they&#8217;ll see a growth in advertising revenue. As you have probably heard, advertising revenue from search is a huge market, coveted by all and solely responsible for Google&#8217;s tremendous growth. A while ago I wrote about how Microsoft and Google understand the Power of the Default. Add Yahoo to that list . [...]</description>
		<content:encoded><![CDATA[<p>[...] My guess is that this is an attempt to take market share away from Google, the default search option on Firefox, the browser I was using. If Yahoo can get Firefox users to switch from Google to their search engine, they&#8217;ll see a growth in advertising revenue. As you have probably heard, advertising revenue from search is a huge market, coveted by all and solely responsible for Google&#8217;s tremendous growth. A while ago I wrote about how Microsoft and Google understand the Power of the Default. Add Yahoo to that list . [...]</p>
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		<title>By: Caffeinated Gonzo! &#187; K.I.S.S. Me Again Please</title>
		<link>http://www.uie.com/brainsparks/2006/05/01/google-and-microsoft-understand-the-power-of-the-default/comment-page-1/#comment-15116</link>
		<dc:creator>Caffeinated Gonzo! &#187; K.I.S.S. Me Again Please</dc:creator>
		<pubDate>Mon, 26 Jun 2006 15:38:21 +0000</pubDate>
		<guid isPermaLink="false">http://www.uie.com/brainsparks/?p=237#comment-15116</guid>
		<description>[...] When it comes to search sites I agree with Bokardo who writes on his Social Web Design blog: Consider where Search is going: away from the home page. An increasing number of folks search on engines from the search box in the top right corner of their browser, without ever reaching the Google homepage. And with Microsoft planning on doing the same with IE7/MSN, it is clear that the homepage is becoming less and less important over time. Do people who use search from other starting points care whether they can find other stuff from the homepage? No, the thought never crosses their mind because they&#8217;re too busy searching for something of personal value. [...]</description>
		<content:encoded><![CDATA[<p>[...] When it comes to search sites I agree with Bokardo who writes on his Social Web Design blog: Consider where Search is going: away from the home page. An increasing number of folks search on engines from the search box in the top right corner of their browser, without ever reaching the Google homepage. And with Microsoft planning on doing the same with IE7/MSN, it is clear that the homepage is becoming less and less important over time. Do people who use search from other starting points care whether they can find other stuff from the homepage? No, the thought never crosses their mind because they&rsquo;re too busy searching for something of personal value. [...]</p>
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		<title>By: It's perfectly legal</title>
		<link>http://www.uie.com/brainsparks/2006/05/01/google-and-microsoft-understand-the-power-of-the-default/comment-page-1/#comment-8253</link>
		<dc:creator>It's perfectly legal</dc:creator>
		<pubDate>Sat, 13 May 2006 03:38:37 +0000</pubDate>
		<guid isPermaLink="false">http://www.uie.com/brainsparks/?p=237#comment-8253</guid>
		<description>That&#039;s so stupid. You could say that it&#039;s illegal for microsoft to bind windows messenger and makes it difficult to uninstall. But making a program default is perfectly fine. That&#039;s why when you install Windows, Mac OS, linux, you won&#039;t be bombarded with questions like &quot;Do you want your OS kernal to be default &quot;Do you want to set Windows classic as default?&quot; &quot;Do you want to set IE as default?&quot; Do you want to set outlook express as default?&quot; and on and on and on...

Otherwise, the installation time will exceed 2 hours!!!</description>
		<content:encoded><![CDATA[<p>That&#8217;s so stupid. You could say that it&#8217;s illegal for microsoft to bind windows messenger and makes it difficult to uninstall. But making a program default is perfectly fine. That&#8217;s why when you install Windows, Mac OS, linux, you won&#8217;t be bombarded with questions like &#8220;Do you want your OS kernal to be default &#8220;Do you want to set Windows classic as default?&#8221; &#8220;Do you want to set IE as default?&#8221; Do you want to set outlook express as default?&#8221; and on and on and on&#8230;</p>
<p>Otherwise, the installation time will exceed 2 hours!!!</p>
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		<title>By: Noah Brier</title>
		<link>http://www.uie.com/brainsparks/2006/05/01/google-and-microsoft-understand-the-power-of-the-default/comment-page-1/#comment-7937</link>
		<dc:creator>Noah Brier</dc:creator>
		<pubDate>Tue, 09 May 2006 20:15:31 +0000</pubDate>
		<guid isPermaLink="false">http://www.uie.com/brainsparks/?p=237#comment-7937</guid>
		<description>You know it&#039;s funny, in Firefox, I actually skip the search engine altogether. I just type my query into the address bar, which does a Google &quot;I&#039;m Feeling Lucky&quot; search, sending me straight to the first result for my term. Could this become a regular interaction?</description>
		<content:encoded><![CDATA[<p>You know it&#8217;s funny, in Firefox, I actually skip the search engine altogether. I just type my query into the address bar, which does a Google &#8220;I&#8217;m Feeling Lucky&#8221; search, sending me straight to the first result for my term. Could this become a regular interaction?</p>
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		<title>By: sloan</title>
		<link>http://www.uie.com/brainsparks/2006/05/01/google-and-microsoft-understand-the-power-of-the-default/comment-page-1/#comment-7906</link>
		<dc:creator>sloan</dc:creator>
		<pubDate>Mon, 08 May 2006 20:59:17 +0000</pubDate>
		<guid isPermaLink="false">http://www.uie.com/brainsparks/?p=237#comment-7906</guid>
		<description>David, the argument is that Microsoft is using their monopoly in the desktop OS to create a monopoly in another market, namely search. This type of thing is similar to the first steps Microsoft took to embed their IE into the OS, and which was found time and again to be illegal. It is always that first step down a slipperly slope that is the one to be most concerned with.</description>
		<content:encoded><![CDATA[<p>David, the argument is that Microsoft is using their monopoly in the desktop OS to create a monopoly in another market, namely search. This type of thing is similar to the first steps Microsoft took to embed their IE into the OS, and which was found time and again to be illegal. It is always that first step down a slipperly slope that is the one to be most concerned with.</p>
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		<title>By: Amy Hoy</title>
		<link>http://www.uie.com/brainsparks/2006/05/01/google-and-microsoft-understand-the-power-of-the-default/comment-page-1/#comment-7381</link>
		<dc:creator>Amy Hoy</dc:creator>
		<pubDate>Thu, 04 May 2006 01:49:21 +0000</pubDate>
		<guid isPermaLink="false">http://www.uie.com/brainsparks/?p=237#comment-7381</guid>
		<description>Guys, I&#039;m enjoying the content -- but your logo should link back to your front page. And you should expand what UIE means somewhere other than the tiny print at the bottom.</description>
		<content:encoded><![CDATA[<p>Guys, I&#8217;m enjoying the content &#8212; but your logo should link back to your front page. And you should expand what UIE means somewhere other than the tiny print at the bottom.</p>
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		<title>By: Jara Design</title>
		<link>http://www.uie.com/brainsparks/2006/05/01/google-and-microsoft-understand-the-power-of-the-default/comment-page-1/#comment-7372</link>
		<dc:creator>Jara Design</dc:creator>
		<pubDate>Wed, 03 May 2006 23:10:12 +0000</pubDate>
		<guid isPermaLink="false">http://www.uie.com/brainsparks/?p=237#comment-7372</guid>
		<description>[...] search engine because it is the default choice.&#8221;        RSS feed for comments on this post. TrackBack URI           Jara Design by David Jara, Email: admin@jaradesign.com. Benevolence theme by TheronParlin. Syndicate entries using  RSS and Comments (RSS). This theme contains valid XHTML and CSS. Powered by WordPress 2.0.2. [...]</description>
		<content:encoded><![CDATA[<p>[...] search engine because it is the default choice.&#8221;        RSS feed for comments on this post. TrackBack URI           Jara Design by David Jara, Email: <a href="mailto:admin@jaradesign.com">admin@jaradesign.com</a>. Benevolence theme by TheronParlin. Syndicate entries using  RSS and Comments (RSS). This theme contains valid XHTML and CSS. Powered by WordPress 2.0.2. [...]</p>
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		<title>By: David Knapp</title>
		<link>http://www.uie.com/brainsparks/2006/05/01/google-and-microsoft-understand-the-power-of-the-default/comment-page-1/#comment-7194</link>
		<dc:creator>David Knapp</dc:creator>
		<pubDate>Tue, 02 May 2006 14:19:59 +0000</pubDate>
		<guid isPermaLink="false">http://www.uie.com/brainsparks/?p=237#comment-7194</guid>
		<description>Ok, it&#039;s obvious why Google is pissed about this, but who do they think they are?  Microsoft is making their search the default for the browser they created.  Plus, it&#039;s not like someone can&#039;t go and change the search widget to Google OR visit google.com.  If Google made their own browser, they&#039;d be entitled to default to their search as well, which is exactly what they would do.</description>
		<content:encoded><![CDATA[<p>Ok, it&#8217;s obvious why Google is pissed about this, but who do they think they are?  Microsoft is making their search the default for the browser they created.  Plus, it&#8217;s not like someone can&#8217;t go and change the search widget to Google OR visit google.com.  If Google made their own browser, they&#8217;d be entitled to default to their search as well, which is exactly what they would do.</p>
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		<title>By: Josh Peters</title>
		<link>http://www.uie.com/brainsparks/2006/05/01/google-and-microsoft-understand-the-power-of-the-default/comment-page-1/#comment-7111</link>
		<dc:creator>Josh Peters</dc:creator>
		<pubDate>Mon, 01 May 2006 22:03:29 +0000</pubDate>
		<guid isPermaLink="false">http://www.uie.com/brainsparks/?p=237#comment-7111</guid>
		<description>Today I installed Google Earth on my work computer, only to find an option in the installer to &quot;Make Google Search Your Default in Internet Explorer.&quot;  I have IE 7 Beta 2 installed, but chose not to check the box, as I didn&#039;t care.

The whole thing reeked of the Netscape 4 days.  Have we learned nothing from the default wars of the late 90s?  (unless we&#039;ve learned that the winner of those wars wins overall)</description>
		<content:encoded><![CDATA[<p>Today I installed Google Earth on my work computer, only to find an option in the installer to &#8220;Make Google Search Your Default in Internet Explorer.&#8221;  I have IE 7 Beta 2 installed, but chose not to check the box, as I didn&#8217;t care.</p>
<p>The whole thing reeked of the Netscape 4 days.  Have we learned nothing from the default wars of the late 90s?  (unless we&#8217;ve learned that the winner of those wars wins overall)</p>
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