Comments on: The Vision Statement Trap

By: Bob Baxley

Bob Baxley — Thu, 01 Jun 2006 21:49:00 +0000

So the full quote goes like this, “First, I believe that this nation should commit itself to achieving the goal, before this decade is out, of landing a man on the Moon and returning him safely to the Earth.”

You can’t forget that last part, “returning him safely to the Earth.” That’s actually the critical part and the most difficult.

Another great one is Walt Disney’s “The happiest place on Earth.” Extremely actionable and *very* experience focused.

By: Jared Spool

Jared Spool — Thu, 01 Jun 2006 15:32:12 +0000

Robbin,

I agree. “By the end of the decade, we’ll put a man on the moon.” was a great statement because it had a time frame (10 years) and a specific objective that no one else had done.

“Make it easy and highly productive” misses those key elements.

By: Robbin Steif

Robbin Steif — Thu, 01 Jun 2006 15:22:28 +0000

A vision statement is a picture of success. Here’s a good one: “By the end of the decade, we will put a man on the moon.” Or, “I have a dream….” By definition, it has to be more high-level than an experience vision.

That was a long-winded way of saying, I agree.