Article: UIE’s Interview with Gerry McGovern

Jared Spool

June 8th, 2006

UIEtips 6/8/06: UIE’s Interview with Gerry McGovern

In recent usability tests for a client, I watched as every user struggled with the web site. Users couldn’t find the site’s most valuable content. Every user knew exactly what they wanted, they just had no idea how to find it.

Even worse, for those users who actually made it to the page with their content, they still struggled. The content was written so poorly that they weren’t even sure they were on the right page. This site was disorganized and confusing for all of the users we tested.

I would like to say that the problems I saw were unique and novel, but they weren’t. This client’s content management problems were identical to those we’re seeing on many sites.

In this week’s UIEtips article, Christine Perfetti has conducted an excellent interview with Gerry McGovern, one of the world’s most renowned experts on delivering successful content. In the interview, Gerry shares how the most successful organizations avoid the types of content problems we’ve been seeing in testing.

If you’re thinking about Gerry’s seminar (or any of the other great sessions at User Interface 11), you definitely want to sign up by June 20th to take advantage of the great pricing we now have — plus receive a free set of the conference proceedings.

How have you gone about managing your site’s content? We’d love to know.

Read the article here.

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