Good Listen — Edward Castronova: Gold from Thin Air – The Economy of Virtual Worlds
June 22nd, 2006
In his PodTech 2005 presentation, Ed Castronova, who is one of the world’s leading economists on virtual worlds (not a big list to be the top of), gave some fascinating facts about online games:
- There are 4 gamers to every golfer on the planet
- 1 in 5 people over 50 are gamers
- The opening day of Star Wars III grossed $50m. The opening weekend of Spiderman II grossed $160m. Halo 2 grossed $125m on its first day. Games now generate the same revenue as Hollywood blockbusters.
- Game industry annual revenue is about $10 billion per year. ($7.6 billion is the software component.)
- Hollywood box office sales have been flat for 3 years. Gaming software grew exponentially over the same period.
- More than 10 million people play in massively multi-player role playing games (MMORPGs).
- If you look at the GDP of the world of Everquest, it comes in about $2000 per capita. China currently comes in about $500 per capita.
- In Indonesia, people earn $1 per hour farming gold in Everquest. (Looking for dropped gold and picking it up.)
- According to the Bureau of Labor Statistics, the average journalist makes $47,000 per year. School teachers make $39,000 – $44,000. According to Castronova, the average gold farmer makes $57,000.
- 35% of game players spend more time playing online than they spend at work.
Me thinks the world of gaming is something we’re gonna have to pay more attention to.
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June 23rd, 2006 at 8:13 am
Hey Jared,
this seems to have been quite a topic lately. You might also be interested in this vlog with Joi Ito and Loic Le Meur: http://www.loiclemeur.com/english/2006/06/joi_ito_a_podca.html
and an article I wrote recently that seems to have generated some interest:
http://blog.experiencecurve.com/archives/secondlife-its-not-a-game-the-ultimate-co-creative-business