Comments on: UI11: Landing Pages that Fail to Deliver on Promise http://www.uie.com/brainsparks/2006/10/09/ui11-landing-pages-that-fail-to-deliver-on-promise/ UIE\'s latest insights on the world of design Thu, 4 Dec 2008 00:35:13 +0000 http://wordpress.org/?v=2.5.1 By: Steen Rasmussen http://www.uie.com/brainsparks/2006/10/09/ui11-landing-pages-that-fail-to-deliver-on-promise/#comment-32903 Steen Rasmussen Sun, 05 Nov 2006 09:38:13 +0000 http://www.uie.com/brainsparks/?p=366#comment-32903 Actually we have done some research on the subject and everytime the results are pretty much the same. The higher the relevans between the ad and the landing page the better the outcome. Logically of cause it also make sense too... The ad is the beginning of your story... everytime you interrupt or stray from the story the visitors have decided to hear - the higher the chance are of them leaving. Actually we have done some research on the subject and everytime the results are pretty much the same.

The higher the relevans between the ad and the landing page the better the outcome.

Logically of cause it also make sense too… The ad is the beginning of your story… everytime you interrupt or stray from the story the visitors have decided to hear - the higher the chance are of them leaving.

]]> By: nuzzaci links for 2006-10-21 http://www.uie.com/brainsparks/2006/10/09/ui11-landing-pages-that-fail-to-deliver-on-promise/#comment-30866 nuzzaci links for 2006-10-21 Sat, 21 Oct 2006 21:33:21 +0000 http://www.uie.com/brainsparks/?p=366#comment-30866 [...] UIE Brain Sparks » Blog Archive » UI11: Landing Pages that Fail to Deliver on Promise “and Bryan is telling us that, like a kiss, every banner ad is a promise. When you view a banner ad, it is setting expectations about what you should find at the other end…when you click it.” [...] [...] UIE Brain Sparks » Blog Archive » UI11: Landing Pages that Fail to Deliver on Promise “and Bryan is telling us that, like a kiss, every banner ad is a promise. When you view a banner ad, it is setting expectations about what you should find at the other end…when you click it.” [...]

]]> By: Mark Johnson http://www.uie.com/brainsparks/2006/10/09/ui11-landing-pages-that-fail-to-deliver-on-promise/#comment-29573 Mark Johnson Thu, 12 Oct 2006 00:13:41 +0000 http://www.uie.com/brainsparks/?p=366#comment-29573 I agree completely with you. However, are there any numbers you can show to prove this point? I think one of the challenges in telling Online Marketing Managers this is that they say: "OK, but I have 250k keywords running. How much better will my campaigns get if I run 5 different pages for the 5 different types of keywords instead of run a single page for all 5." Unless you can show them a big difference, they'll prefer to play their numbers game. I agree completely with you. However, are there any numbers you can show to prove this point? I think one of the challenges in telling Online Marketing Managers this is that they say: “OK, but I have 250k keywords running. How much better will my campaigns get if I run 5 different pages for the 5 different types of keywords instead of run a single page for all 5.” Unless you can show them a big difference, they’ll prefer to play their numbers game.

]]> By: Sarven Capadisli http://www.uie.com/brainsparks/2006/10/09/ui11-landing-pages-that-fail-to-deliver-on-promise/#comment-29399 Sarven Capadisli Tue, 10 Oct 2006 16:40:33 +0000 http://www.uie.com/brainsparks/?p=366#comment-29399 (you may delete this comment) The URL to Jeffrey Eisenberg's "Creating Persuasion Architecture Online" is missing. (you may delete this comment)

The URL to Jeffrey Eisenberg’s “Creating Persuasion Architecture Online” is missing.

]]> By: Jesper Rønn-Jensen (justaddwater.dk) http://www.uie.com/brainsparks/2006/10/09/ui11-landing-pages-that-fail-to-deliver-on-promise/#comment-29391 Jesper Rønn-Jensen (justaddwater.dk) Tue, 10 Oct 2006 15:21:15 +0000 http://www.uie.com/brainsparks/?p=366#comment-29391 I've just adde my notes from Jeffreys sampler talk today: http://justaddwater.dk/2006/10/10/uiconf-jeffrey-eisenberg/ I’ve just adde my notes from Jeffreys sampler talk today:
http://justaddwater.dk/2006/10/10/uiconf-jeffrey-eisenberg/

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