The folks over at CyWorld have an interesting challenge. They are trying to bring an extremely popular Korean web site to the US. To do so, they spent a lot of time researching how the transition should go.

They realized their existing site grew to what it is today over a nine-year period. As a result, they’ve decided to rollback some of the features for the US version and let them evolve on their own, instead of introducing a mirror-image of the Korean site.

Someone is thinking about designing for embraceable change.

Listen to an excellent podcast by Heather Green at Business Week on CyWorld’s American launch.

This entry was posted on Tuesday, December 19th, 2006 at 5:54 pm and is filed under Design, Experience Design . You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.