Comments on: When Should You Use Personas? http://www.uie.com/brainsparks/2006/12/26/when-should-you-use-personas/ UIE\'s latest insights on the world of design Thu, 4 Dec 2008 00:39:43 +0000 http://wordpress.org/?v=2.5.1 By: noblog http://www.uie.com/brainsparks/2006/12/26/when-should-you-use-personas/#comment-44296 noblog Mon, 08 Jan 2007 03:36:36 +0000 http://www.uie.com/brainsparks/2006/12/26/when-should-you-use-personas/#comment-44296 <strong>ペルソナが効果を発揮するとき...</strong> UIEのブログのJard Spoolの書き込みより。Brain Sparks Blog: When Should You Use Personas?The design team is an actual team, with more than a single individual working the entire process from ideation through implementation (and beyond).The t... ペルソナが効果を発揮するとき…

UIEのブログのJard Spoolの書き込みより。Brain Sparks Blog: When Should You Use Personas?The design team is an actual team, with more than a single individual working the entire process from ideation through implementation (and beyond).The t…

]]> By: Dave http://www.uie.com/brainsparks/2006/12/26/when-should-you-use-personas/#comment-41938 Dave Tue, 26 Dec 2006 20:46:02 +0000 http://www.uie.com/brainsparks/2006/12/26/when-should-you-use-personas/#comment-41938 Great list of uses for personas. Something to also remind people of is that personas are a model, not just for communicating ideas, but for discovering ideas as well. The process of creating a persona based off of real observation data is one of converting raw data into a polished model. That process does manipulate the data, but it also brings out information from the data that one would not understand without going through this process. What's better (to your point about teams) is that when there are more people involved in the process of creating personas the more discovery there could be. I think one of the biggest problems (having been a trained ethnographer for years before being a designer) with doing observation work is converting data to understandable and then applyable information chunks. Personas are a great tool for doing just that. I would also add that "dissemination" implies a broadcast mode of operating. A good team environment, even x-disciplinary in nature, is one where information needs to not be disseminated, but to be understood well. Personas help bring x-disciplinary understanding. -- dave Great list of uses for personas. Something to also remind people of is that personas are a model, not just for communicating ideas, but for discovering ideas as well. The process of creating a persona based off of real observation data is one of converting raw data into a polished model. That process does manipulate the data, but it also brings out information from the data that one would not understand without going through this process. What’s better (to your point about teams) is that when there are more people involved in the process of creating personas the more discovery there could be.

I think one of the biggest problems (having been a trained ethnographer for years before being a designer) with doing observation work is converting data to understandable and then applyable information chunks. Personas are a great tool for doing just that.

I would also add that “dissemination” implies a broadcast mode of operating. A good team environment, even x-disciplinary in nature, is one where information needs to not be disseminated, but to be understood well. Personas help bring x-disciplinary understanding.

– dave

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