Comments on: Crutchfield’s Tweak Week: Supporting the Post-Purchase Experience http://www.uie.com/brainsparks/2006/12/27/crutchfields-tweak-week-supporting-the-post-purchase-experience/ UIE\'s latest insights on the world of design Wed, 7 Jan 2009 18:26:09 +0000 http://wordpress.org/?v=2.5.1 By: Dan http://www.uie.com/brainsparks/2006/12/27/crutchfields-tweak-week-supporting-the-post-purchase-experience/#comment-57832 Dan Thu, 22 Feb 2007 17:33:07 +0000 http://www.uie.com/brainsparks/2006/12/27/crutchfields-tweak-week-supporting-the-post-purchase-experience/#comment-57832 Interesting, I've been a Crutchfield customer since 1994 and I didn't get an email about this. It is certainly a great idea. I've always like the fact how Crutchfield always provided the necessary adapters and such to get a product installed that you purchased from them. Interesting, I’ve been a Crutchfield customer since 1994 and I didn’t get an email about this. It is certainly a great idea. I’ve always like the fact how Crutchfield always provided the necessary adapters and such to get a product installed that you purchased from them.

]]> By: Mike http://www.uie.com/brainsparks/2006/12/27/crutchfields-tweak-week-supporting-the-post-purchase-experience/#comment-42239 Mike Thu, 28 Dec 2006 19:16:17 +0000 http://www.uie.com/brainsparks/2006/12/27/crutchfields-tweak-week-supporting-the-post-purchase-experience/#comment-42239 Nice article about a company that really 'gets it' on many levels. Crutchfield really understands that the buying process doesn't begin at the counter and doesn't end with the purchase. They carry the customer experience all the way through from entry into one of their outlet stores - and the expertise that their staff has regarding the products they carry - all the way to the installation of the products they carry (with the installation guides they provide at no cost). This also carries over to their website, which I've made many hassle-free purchases on. It seems like very few companies truly understand how to blend solid customer service across all segments of the user experience. Nice to see they've taken it even one step further with this new service. I agree that it may be slightly on the elementary side, but it's a nice addition nonetheless. Nice article about a company that really ‘gets it’ on many levels. Crutchfield really understands that the buying process doesn’t begin at the counter and doesn’t end with the purchase. They carry the customer experience all the way through from entry into one of their outlet stores - and the expertise that their staff has regarding the products they carry - all the way to the installation of the products they carry (with the installation guides they provide at no cost). This also carries over to their website, which I’ve made many hassle-free purchases on.

It seems like very few companies truly understand how to blend solid customer service across all segments of the user experience. Nice to see they’ve taken it even one step further with this new service. I agree that it may be slightly on the elementary side, but it’s a nice addition nonetheless.

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