Comments on: Amazon.com’s Social Design

By: Will Sullivan's Journerdism » South by Southwest Web Awards; Gen Y narcissists; Online video–less artsy fartsy, more reporting please; Amazon’s social design; Are you bored?

Fri, 03 Aug 2007 05:16:59 +0000

[...] Amazon.com’s Social Design 16 social features! [...]

By: Joshua Porter

Joshua Porter — Wed, 18 Apr 2007 14:33:41 +0000

Great question Ruthsarian. Working on it…

By: ruthsarian

ruthsarian — Wed, 18 Apr 2007 14:27:52 +0000

I see you’ve listed options that you consider “social”.

Now how about discussing the how/why each “social” item benefits the site/company? What sites and when should people add similar features to their own? Is there ever a time when one shouldn’t use a given “social” feature?

By: Achtentachtig

Achtentachtig — Tue, 06 Mar 2007 12:49:46 +0000

Don’t forget that Amazon is (one of) the most popular stores on the internet. With such a big customer base and high amount of visitors those social functions are being used optimal. Implementing this amount of social functions in smaller e-commerce websites wouldn’t do much good. Customer reviews, ratings and such will remain blank.

But then of course the question rises: What should come first: visitors or social functions? Without visitors social functions are useless. But visitors are not useless without social functions. So first visitors then social functions.