Engaging Your Audience

Ashley McKee

March 30th, 2007

Over at Creating Passionate Users, Kathy Sierra recently wrote about how a little bit of innovation can go a long way when growing a user community to enhance your brand and the content on your site.

Every time I give a talk, someone always asks, “That’s all good and nice that helping users learn is the key to creating passionate users… but who’s going to do all that extra work? Who’s going to make the extra tutorials and better docs?” Answer: your user community. Think about all the things a strong user community can do for you: tech support, user training, marketing (evangelism, word of mouth), third-party add-ons, even new product ideas.

You can read Kathy’s entire post here: User Community and ROI.

How are you engaging your audience?

One Response to “Engaging Your Audience”

  1. Rob Cottingham Says:

    It is indeed a great post, from a great blog. I was also inspired by the first post in this series, “How to build a user community“.

    I hope we’ll see more from Kathy, and soon.

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