Comments on: New WellsFargo.com Home Page http://www.uie.com/brainsparks/2007/04/09/new-wellsfargocom-home-page/ UIE\'s latest insights on the world of design Sat, 20 Mar 2010 07:32:36 +0000 http://wordpress.org/?v=2.9 hourly 1 By: Bulgarian Experience » Blog Archive » links for 2007-04-14 http://www.uie.com/brainsparks/2007/04/09/new-wellsfargocom-home-page/comment-page-1/#comment-84313 Bulgarian Experience » Blog Archive » links for 2007-04-14 Tue, 07 Aug 2007 07:33:14 +0000 http://www.uie.com/brainsparks/2007/04/09/new-wellsfargocom-home-page/#comment-84313 [...] UIE Brain Sparks » Blog Archive » New WellsFargo.com Home Page [...] [...] UIE Brain Sparks » Blog Archive » New WellsFargo.com Home Page [...]

]]> By: anonymous http://www.uie.com/brainsparks/2007/04/09/new-wellsfargocom-home-page/comment-page-1/#comment-70381 anonymous Wed, 11 Apr 2007 22:13:34 +0000 http://www.uie.com/brainsparks/2007/04/09/new-wellsfargocom-home-page/#comment-70381 Excuse the anonymity. BUT, I wanted to share an inside story, which is that WF tested designs of their home page a few years back, including a link-rich but almost no-graphic version. And while it performed very well, it failed on one key measure -- user's confidence. Why? Because it didn't have an image of a stagecoach. Even though it had the logo, WF customers have grown so accustomed to the stagecoach, that, without it, they had a pang of uncertainty. So, the stagecoach went back in. Excuse the anonymity. BUT, I wanted to share an inside story, which is that WF tested designs of their home page a few years back, including a link-rich but almost no-graphic version. And while it performed very well, it failed on one key measure — user’s confidence. Why?

Because it didn’t have an image of a stagecoach. Even though it had the logo, WF customers have grown so accustomed to the stagecoach, that, without it, they had a pang of uncertainty.

So, the stagecoach went back in.

]]> By: Jared Spool http://www.uie.com/brainsparks/2007/04/09/new-wellsfargocom-home-page/comment-page-1/#comment-69649 Jared Spool Mon, 09 Apr 2007 21:07:22 +0000 http://www.uie.com/brainsparks/2007/04/09/new-wellsfargocom-home-page/#comment-69649 The two link styles was the first thing I asked about. (There's actually 3 if you count the "More >" link.) Their answer: the different styles tested well with users. They understood the non-underlined bold words to be categories, whereas the underlined normal phrases to be special details. In their tests, the Wells team didn't see any confusion amongst the users. The two link styles was the first thing I asked about. (There’s actually 3 if you count the “More >” link.)

Their answer: the different styles tested well with users. They understood the non-underlined bold words to be categories, whereas the underlined normal phrases to be special details. In their tests, the Wells team didn’t see any confusion amongst the users.

]]> By: Hugh G. http://www.uie.com/brainsparks/2007/04/09/new-wellsfargocom-home-page/comment-page-1/#comment-69624 Hugh G. Mon, 09 Apr 2007 19:50:54 +0000 http://www.uie.com/brainsparks/2007/04/09/new-wellsfargocom-home-page/#comment-69624 Definitely an improvement. Though I'm stumped as to why they thought having two different link styles, side by side no less, would be a good idea. Definitely an improvement. Though I’m stumped as to why they thought having two different link styles, side by side no less, would be a good idea.

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