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	<title>Comments on: UIEtips Article: Cue: A Usability Testing Bake-Off</title>
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	<link>http://www.uie.com/brainsparks/2007/04/17/uietips-article-cue-a-usability-testing-bake-off/</link>
	<description>UIE\'s latest insights on the world of design</description>
	<pubDate>Wed,  7 Jan 2009 16:57:15 +0000</pubDate>
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		<title>By: Jay Cross</title>
		<link>http://www.uie.com/brainsparks/2007/04/17/uietips-article-cue-a-usability-testing-bake-off/#comment-106424</link>
		<dc:creator>Jay Cross</dc:creator>
		<pubDate>Sun, 03 Feb 2008 18:49:30 +0000</pubDate>
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		<description>Jared, science is not necessarily reliable, e.g. the same circumstances always producing the same results. What about the interplay of complex systems? Emergence? Half-baked scientific methods? 

jay</description>
		<content:encoded><![CDATA[<p>Jared, science is not necessarily reliable, e.g. the same circumstances always producing the same results. What about the interplay of complex systems? Emergence? Half-baked scientific methods? </p>
<p>jay</p>
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		<title>By: Susanne Furman</title>
		<link>http://www.uie.com/brainsparks/2007/04/17/uietips-article-cue-a-usability-testing-bake-off/#comment-81798</link>
		<dc:creator>Susanne Furman</dc:creator>
		<pubDate>Tue, 03 Jul 2007 12:46:18 +0000</pubDate>
		<guid isPermaLink="false">http://www.uie.com/brainsparks/2007/04/17/uietips-article-cue-a-usability-testing-bake-off/#comment-81798</guid>
		<description>Some additional thoughts. Part of the problem is that there are so many individuals out there calling themselves "usability specialist or usability engineer" etc. Some of them have academic training (e.g., human factors or applied research degrees) and some don't. Those who don't - often don't understand how to do research or experimental rigor. 

You can get whatever results that you want from usability testing - simply by the scenarios you write. And you can turn around and say - wow - we had these fabulous results and our interface rocks. And maybe it doesn't. 

Let me make an analogy - I have done electrical work in my house and have managed not to electrocute myself. However, I wouldn't go out and call myself an electrician by any means. I am not discounting those individuals who are out there trying to make a difference. But some of these issues are due to exactly this.</description>
		<content:encoded><![CDATA[<p>Some additional thoughts. Part of the problem is that there are so many individuals out there calling themselves &#8220;usability specialist or usability engineer&#8221; etc. Some of them have academic training (e.g., human factors or applied research degrees) and some don&#8217;t. Those who don&#8217;t - often don&#8217;t understand how to do research or experimental rigor. </p>
<p>You can get whatever results that you want from usability testing - simply by the scenarios you write. And you can turn around and say - wow - we had these fabulous results and our interface rocks. And maybe it doesn&#8217;t. </p>
<p>Let me make an analogy - I have done electrical work in my house and have managed not to electrocute myself. However, I wouldn&#8217;t go out and call myself an electrician by any means. I am not discounting those individuals who are out there trying to make a difference. But some of these issues are due to exactly this.</p>
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		<title>By: Lachlan Scott</title>
		<link>http://www.uie.com/brainsparks/2007/04/17/uietips-article-cue-a-usability-testing-bake-off/#comment-73480</link>
		<dc:creator>Lachlan Scott</dc:creator>
		<pubDate>Sun, 22 Apr 2007 05:23:38 +0000</pubDate>
		<guid isPermaLink="false">http://www.uie.com/brainsparks/2007/04/17/uietips-article-cue-a-usability-testing-bake-off/#comment-73480</guid>
		<description>I'm largely in agreement with the Susanne M. Furman here that Jared's editorial isn't entirely clear or fair. I appreciate what he's trying to get at here, which I think is that since science requires repeatability, if different results are produced by different groups, surely the scientific process or its resulting hypothesis should be in question. But I suggest this would only be true if the same hypotheses were being tested. Different scientists using different experiments to test different hypotheses may well produce different results, but it would still be science.

Likewise, individual skill and talent is not primarily what differentiates good artists and their art, I don't believe. They must all be technical masters, and understand what they can and cannot do with their medium - that is craft. It is each artists' unique preferences in what they want to *produce* with their craft skills that differentiates them, and elevates one above another, I believe. 

If Jared's asking whether usability testing is art or science, I'm inclined to say that yes, it is science - but it's a soft science, just like literary or music criticism. The problem for us as people interested in usability is to know into which canon it fits so that we can know which tools we are using to work with it. Donald Norman and Alan Kay (to take two names off the top off my head) are scientists, and their work is scientific. I say that our work is science too - the science of good design.</description>
		<content:encoded><![CDATA[<p>I&#8217;m largely in agreement with the Susanne M. Furman here that Jared&#8217;s editorial isn&#8217;t entirely clear or fair. I appreciate what he&#8217;s trying to get at here, which I think is that since science requires repeatability, if different results are produced by different groups, surely the scientific process or its resulting hypothesis should be in question. But I suggest this would only be true if the same hypotheses were being tested. Different scientists using different experiments to test different hypotheses may well produce different results, but it would still be science.</p>
<p>Likewise, individual skill and talent is not primarily what differentiates good artists and their art, I don&#8217;t believe. They must all be technical masters, and understand what they can and cannot do with their medium - that is craft. It is each artists&#8217; unique preferences in what they want to *produce* with their craft skills that differentiates them, and elevates one above another, I believe. </p>
<p>If Jared&#8217;s asking whether usability testing is art or science, I&#8217;m inclined to say that yes, it is science - but it&#8217;s a soft science, just like literary or music criticism. The problem for us as people interested in usability is to know into which canon it fits so that we can know which tools we are using to work with it. Donald Norman and Alan Kay (to take two names off the top off my head) are scientists, and their work is scientific. I say that our work is science too - the science of good design.</p>
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		<title>By: Alexander Muir</title>
		<link>http://www.uie.com/brainsparks/2007/04/17/uietips-article-cue-a-usability-testing-bake-off/#comment-72990</link>
		<dc:creator>Alexander Muir</dc:creator>
		<pubDate>Fri, 20 Apr 2007 20:15:12 +0000</pubDate>
		<guid isPermaLink="false">http://www.uie.com/brainsparks/2007/04/17/uietips-article-cue-a-usability-testing-bake-off/#comment-72990</guid>
		<description>There are several interesting issues in this question - Jared you've put your finger on something we could surely debate vigorously!

So I'll try to add something a little different.

Usability is inherently multidisciplinary: the art and the science are two ends of the same stick.  We need qual and quant methods.    Quant methods are generally taught in a scientific setting, and 'look' very scientific and rigorous.  But when we seek to understand a participant's mental model which even they are fully conscious of - we have use empathy, intuition, and inference.  

So, my experience  - having practiced and taught usability in universities and corporations - is that we improve our skills by enjoying both the artistic and scientific side of usability.  Letting both rip!  Find the methods that turn us on and come easily to us, and then try to develop the one's that don't.

In my case, I love the loosely scripted interview, and relying heavily on my sense of empathy.  I can get that to work for me quite easily.  I have to work harder on putting together testing scripts that will be reusable over a whole series of tests.  But both types of activity support each other.</description>
		<content:encoded><![CDATA[<p>There are several interesting issues in this question - Jared you&#8217;ve put your finger on something we could surely debate vigorously!</p>
<p>So I&#8217;ll try to add something a little different.</p>
<p>Usability is inherently multidisciplinary: the art and the science are two ends of the same stick.  We need qual and quant methods.    Quant methods are generally taught in a scientific setting, and &#8216;look&#8217; very scientific and rigorous.  But when we seek to understand a participant&#8217;s mental model which even they are fully conscious of - we have use empathy, intuition, and inference.  </p>
<p>So, my experience  - having practiced and taught usability in universities and corporations - is that we improve our skills by enjoying both the artistic and scientific side of usability.  Letting both rip!  Find the methods that turn us on and come easily to us, and then try to develop the one&#8217;s that don&#8217;t.</p>
<p>In my case, I love the loosely scripted interview, and relying heavily on my sense of empathy.  I can get that to work for me quite easily.  I have to work harder on putting together testing scripts that will be reusable over a whole series of tests.  But both types of activity support each other.</p>
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		<title>By: Zephyr</title>
		<link>http://www.uie.com/brainsparks/2007/04/17/uietips-article-cue-a-usability-testing-bake-off/#comment-72472</link>
		<dc:creator>Zephyr</dc:creator>
		<pubDate>Wed, 18 Apr 2007 23:09:51 +0000</pubDate>
		<guid isPermaLink="false">http://www.uie.com/brainsparks/2007/04/17/uietips-article-cue-a-usability-testing-bake-off/#comment-72472</guid>
		<description>I attended one of Rolf's classes several years ago and found it very insightful. To me it really dispelled the myth that 'anyone can do a usability test' and produce the same results. But I also came away with practical tips on how to craft a better test, one that will produce more reliable and useful results. Which is good.</description>
		<content:encoded><![CDATA[<p>I attended one of Rolf&#8217;s classes several years ago and found it very insightful. To me it really dispelled the myth that &#8216;anyone can do a usability test&#8217; and produce the same results. But I also came away with practical tips on how to craft a better test, one that will produce more reliable and useful results. Which is good.</p>
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		<title>By: Ronnie Battista</title>
		<link>http://www.uie.com/brainsparks/2007/04/17/uietips-article-cue-a-usability-testing-bake-off/#comment-72358</link>
		<dc:creator>Ronnie Battista</dc:creator>
		<pubDate>Wed, 18 Apr 2007 14:59:06 +0000</pubDate>
		<guid isPermaLink="false">http://www.uie.com/brainsparks/2007/04/17/uietips-article-cue-a-usability-testing-bake-off/#comment-72358</guid>
		<description>I too subscribe to the 'more art than science' argument when it comes to crafting usability studies.  Drawing on a variety of sources, from customization based on direct testing experience to applying rigorous/unwavering test methodologies to adopting the 'best of' from what you've seen the competition doing, there's no 'right' way to do it.

I think what was missing from Rolf’s landmark study was a follow-up to see what resulted from any implemented changes (i.e. could it be proven that one company’s high priority proven a big issue, and another’s proven less impactful?).  And is there any way to do this based on method alone, or does the skillset of the test team members play a more significant role than the methodology?</description>
		<content:encoded><![CDATA[<p>I too subscribe to the &#8216;more art than science&#8217; argument when it comes to crafting usability studies.  Drawing on a variety of sources, from customization based on direct testing experience to applying rigorous/unwavering test methodologies to adopting the &#8216;best of&#8217; from what you&#8217;ve seen the competition doing, there&#8217;s no &#8216;right&#8217; way to do it.</p>
<p>I think what was missing from Rolf’s landmark study was a follow-up to see what resulted from any implemented changes (i.e. could it be proven that one company’s high priority proven a big issue, and another’s proven less impactful?).  And is there any way to do this based on method alone, or does the skillset of the test team members play a more significant role than the methodology?</p>
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		<title>By: Douglas Potts</title>
		<link>http://www.uie.com/brainsparks/2007/04/17/uietips-article-cue-a-usability-testing-bake-off/#comment-72177</link>
		<dc:creator>Douglas Potts</dc:creator>
		<pubDate>Tue, 17 Apr 2007 21:43:04 +0000</pubDate>
		<guid isPermaLink="false">http://www.uie.com/brainsparks/2007/04/17/uietips-article-cue-a-usability-testing-bake-off/#comment-72177</guid>
		<description>Rolf's work only shows that usability testing is a badly performed science...poor experimental design, coupled with poorly trained experimenters.  Usability testing should only be considered a science.</description>
		<content:encoded><![CDATA[<p>Rolf&#8217;s work only shows that usability testing is a badly performed science&#8230;poor experimental design, coupled with poorly trained experimenters.  Usability testing should only be considered a science.</p>
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		<title>By: Craig Duncan</title>
		<link>http://www.uie.com/brainsparks/2007/04/17/uietips-article-cue-a-usability-testing-bake-off/#comment-72148</link>
		<dc:creator>Craig Duncan</dc:creator>
		<pubDate>Tue, 17 Apr 2007 18:11:24 +0000</pubDate>
		<guid isPermaLink="false">http://www.uie.com/brainsparks/2007/04/17/uietips-article-cue-a-usability-testing-bake-off/#comment-72148</guid>
		<description>I attended a seminar on the CUE studies a few years ago and it really opened my eyes. Rolf adds scientific rigour to this emerging discipline, and I think this is an essential element. The CUE results are pretty terrifying to those of us that work in usability, but I also find them strangely encouraging. There is still so much to explore...</description>
		<content:encoded><![CDATA[<p>I attended a seminar on the CUE studies a few years ago and it really opened my eyes. Rolf adds scientific rigour to this emerging discipline, and I think this is an essential element. The CUE results are pretty terrifying to those of us that work in usability, but I also find them strangely encouraging. There is still so much to explore&#8230;</p>
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		<title>By: Susanne M. Furman</title>
		<link>http://www.uie.com/brainsparks/2007/04/17/uietips-article-cue-a-usability-testing-bake-off/#comment-72140</link>
		<dc:creator>Susanne M. Furman</dc:creator>
		<pubDate>Tue, 17 Apr 2007 17:54:35 +0000</pubDate>
		<guid isPermaLink="false">http://www.uie.com/brainsparks/2007/04/17/uietips-article-cue-a-usability-testing-bake-off/#comment-72140</guid>
		<description>What you are describing appears to be a heuristic evaulation and not a usability test. Without providing more information about methodology you are leading the reader to believe something that may not be the case. You should know better than that! 
If you are trained in research methodologies - you know better than to do this. You produce repeatable results with good applied scientifid methodology - you know - what you learn in graduate school!</description>
		<content:encoded><![CDATA[<p>What you are describing appears to be a heuristic evaulation and not a usability test. Without providing more information about methodology you are leading the reader to believe something that may not be the case. You should know better than that!<br />
If you are trained in research methodologies - you know better than to do this. You produce repeatable results with good applied scientifid methodology - you know - what you learn in graduate school!</p>
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