April 19th, 2007
Sometimes, actions really do speak louder than words. What’s the use in telling potential customers that your product is so great when they can’t test it out for themselves? Seth Godin posted a short article addressing a few of the benefits of interactive marketing.
You can market by telling or you can market by showing. There’s no doubt that interactive marketing, marketing where you actually deliver something of value, is far far more powerful than telling. Telling is just bragging. Telling is ignored. Showing, on the other hand, is about me. Me, me, me! It’s about providing an interactive experience that touches me.
There is definitely great value in offering people an unforgettable interactive experience with your product or brand. Demos, free trials, and free samples all provide a way for people to try out what you’re offering with no strings attached.
You can read Seth’s full article here.Tweet