The Value of Recognition

Ashley McKee

April 30th, 2007

When my friend recently went into our favorite Dunkin’ Donuts while I was away on a business trip, the woman behind the counter asked him where his “lady-friend” was. He told her I was at a conference, and she said, “Well, tell her I hope she’s having a good time.”

This is just one of the ways the employees at this particular Dunkin’ Donuts make me feel special as a customer. Because I stop by often, the employees also automatically know what I’m going to order.

Noticing your customers’ little details and remembering their personal preferences are two great ways to create loyalty with them. In a recent post, marketing expert Seth Godin discusses how flattering one’s ego is a sure way to make clientele feel important. A little recognition can go a long way. You can read Seth’s full article here: Ego.

Add a Comment