May 14th, 2007
When we talk with design teams, more often than not, they articulate that “users are our first priority.” Yet, as projects progress, the priority often shifts to the appropriate technology solution and the needs of the business stakeholders. It’s not that the design teams don’t think the users are important. But somewhere along the way, the primary focus moves off of the users’ needs.
How can design teams ensure they continue to focus on their users first? In our research, we’ve found that many successful teams are solving the problem by creating an experience vision.
In this week’s UIEtips article, I introduce the technique of creating an experience vision. With this strategy, organizations think about what the experience of using their design will be like at some time in the future. After reading this article, I believe you’ll see why your organization may want to consider creating and articulating a vision for your designs.
As always, please share your thoughts with us. Is your design team having trouble focusing on the users? Does your organization have an experience vision? Join the discussion below.
[If you find this article interesting, you'll definitely want to attend the UIE Road show in June, Secrets Behind Designing Great User Experiences, a full-day workshop, based on 10 years of UIE’s extensive research. Explore the program.]Tweet