Google Redesigns Analytics

Brian Christiansen

May 15th, 2007

Google has just announced an overhaul of their Google Analytics product. Along with new features, it sports innovative interactivity and information display with great use of colors and visual weight.

Joshua Porter and I have been spending the last few days going through a lot of the new features, and new ways to visualize old features and we’re coming away impressed.

One particular feature that caught our eye was the funnel navigation reports. The funnel is something we’ve talked about before, we called it The Customer Sieve. Google’s new tool allows you to see the number of people who begin a multi-page process, and see progressively how many people bail out at each step on the journey, and also where they bail out to. Very useful information that you can use to fine tune the journey.

For an inside look at the revision, may I suggest:

» There is a delightful Flash tour video on the Google Analytics site. Section five includes coverage of the funnel navigation demo.

» Find an in depth discussion at Google Analytics Evangelist Avinash Kaushik’s blog, featuring several screenshots and explanations.

4 Responses to “Google Redesigns Analytics”

  1. Hugh G. Says:

    The redesign is fantastic! It’s leaps and bounds better than the old one.

    It’s nice to see Google put good designers to work on one of their products. Now they just need to let this team rework all their other applications.

  2. Paul Rouke Says:

    As both a personal and business user of Google Analytics I’m very impressed with the user interface redesign and information architecture that has been used in this new version.

    I have posted comments on my blog on the vast user interface improvements, and ironically have also linked to Avinash Kaushik’s in depth discussion which offers excellent information on the new interface along with key features.

    By providing access to such significant amounts of visitor behaviour and site usage data, the user interface and architecture becomes even more critical to the softwares success, and by using leading UI designers across the world Google have certainly exceled in these areas.

  3. Steve Fisher Says:

    I love the new Google Analytics design – it is much easier to find features that were already there that I didn’t know existed.

  4. P. Arora Says:

    What I like most along with the visual redesign is the feature enhancements. They have redefined the word interface and interaction with this new design.

    One example is the calendar/timeline feature/control to pick a date range.You can view it by clicking on the day range on the top right corner of any report/dashboard page.

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