UIEtips Article: Common Pitfalls of Building Social Web Applications and How to Avoid Them

Jared Spool

June 14th, 2007

UIEtips 6/14/07: Common Pitfalls of Building Social Web Applications and How to Avoid Them

In the last couple of years, web sites and apps focusing on social interactions have become increasingly popular. We’ve been seeing more and more designs that allow users to collaborate and share what they’re doing with others, including such popular sites as MySpace, YouTube, Facebook, and Craigslist.

But only recently have design teams started to understand the complexities of dealing with thousands or millions of users who want to connect with their peers and coworkers in new and exciting ways. Several prominent incidents, such as the Facebook newsfeed blowup, have shown just how complex the social issues are.

In this week’s UIEtips, UIE’s Joshua Porter, an expert on the issues related to Social Design, has written a fantastic article outlining many of the common pitfalls that lead to failure when building social applications. Today’s UIEtips article was originally published on Josh’s blog, Bokardo. If you haven’t yet checked out the Bokardo blog, I highly suggest you take a look if you’re interested in Social Design. Josh is *the expert* we turn to at UIE when researching these types of issues.

Read today’s UIEtips article.

Is your organization starting to focus on Social Design? How are you handling the complexities or connecting your users in new and exciting ways? As always, I’d love to hear what you’re doing. Join the discussion below.

[If you'd like to hear more insights from Joshua Porter on Social Design, you'll definitely want to check out his UIE Virtual Seminar, Social Design: Designing for the Social Lives of Users.]

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