<?xml version="1.0" encoding="UTF-8"?><rss version="2.0"
	xmlns:content="http://purl.org/rss/1.0/modules/content/"
	xmlns:dc="http://purl.org/dc/elements/1.1/"
	xmlns:atom="http://www.w3.org/2005/Atom"
	>
<channel>
	<title>Comments on: A One-Word Explanation for Why Experience Design Is Important: iPhone</title>
	<atom:link href="http://www.uie.com/brainsparks/2007/07/01/a-one-word-explanation-for-why-experience-design-is-important-iphone/feed/" rel="self" type="application/rss+xml" />
	<link>http://www.uie.com/brainsparks/2007/07/01/a-one-word-explanation-for-why-experience-design-is-important-iphone/</link>
	<description>UIE\'s latest insights on the world of design</description>
	<pubDate>Sun, 12 Oct 2008 02:40:47 +0000</pubDate>
	<generator>http://wordpress.org/?v=2.5.1</generator>
		<item>
		<title>By: Compete on Usability</title>
		<link>http://www.uie.com/brainsparks/2007/07/01/a-one-word-explanation-for-why-experience-design-is-important-iphone/#comment-103234</link>
		<dc:creator>Compete on Usability</dc:creator>
		<pubDate>Wed, 16 Jan 2008 03:17:33 +0000</pubDate>
		<guid isPermaLink="false">http://www.uie.com/brainsparks/2007/07/01/a-one-word-explanation-for-why-experience-design-is-important-iphone/#comment-103234</guid>
		<description>&lt;strong&gt;making The Switch, part 1...&lt;/strong&gt;

Today was Steve Jobs's annual MacWorld conference keynote, a perfect opportunity to post about my experience with my new MacBook. Last year I needed to upgrade my old Dell, but I really wasn't interested in upgrading to Windows Vista. The...</description>
		<content:encoded><![CDATA[<p><strong>making The Switch, part 1&#8230;</strong></p>
<p>Today was Steve Jobs&#8217;s annual MacWorld conference keynote, a perfect opportunity to post about my experience with my new MacBook. Last year I needed to upgrade my old Dell, but I really wasn&#8217;t interested in upgrading to Windows Vista. The&#8230;</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: What Happened to Apple TV? &#187; UIE Brain Sparks</title>
		<link>http://www.uie.com/brainsparks/2007/07/01/a-one-word-explanation-for-why-experience-design-is-important-iphone/#comment-85605</link>
		<dc:creator>What Happened to Apple TV? &#187; UIE Brain Sparks</dc:creator>
		<pubDate>Tue, 21 Aug 2007 14:07:20 +0000</pubDate>
		<guid isPermaLink="false">http://www.uie.com/brainsparks/2007/07/01/a-one-word-explanation-for-why-experience-design-is-important-iphone/#comment-85605</guid>
		<description>[...] launch of the iPhone proved to be very important, at least from a user experience perspective. People lined up for hours to get a phone, only [...]</description>
		<content:encoded><![CDATA[<p>[...] launch of the iPhone proved to be very important, at least from a user experience perspective. People lined up for hours to get a phone, only [...]</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: Fresh - самая свежая информация &#187; Blog Archive &#187; Подборка статей, приуроченных к выходу долгожданного iPhone</title>
		<link>http://www.uie.com/brainsparks/2007/07/01/a-one-word-explanation-for-why-experience-design-is-important-iphone/#comment-82195</link>
		<dc:creator>Fresh - самая свежая информация &#187; Blog Archive &#187; Подборка статей, приуроченных к выходу долгожданного iPhone</dc:creator>
		<pubDate>Thu, 12 Jul 2007 14:26:35 +0000</pubDate>
		<guid isPermaLink="false">http://www.uie.com/brainsparks/2007/07/01/a-one-word-explanation-for-why-experience-design-is-important-iphone/#comment-82195</guid>
		<description>[...] Выход iPhone&#160;&#8212; по-видимому, самое важное событие в Experience Design за последний десяток лет. A One-Word Explanation for Why Experience Design Is Important: iPhone by Jared Spool [...]</description>
		<content:encoded><![CDATA[<p>[...] Выход iPhone&nbsp;&mdash; по-видимому, самое важное событие в Experience Design за последний десяток лет. A One-Word Explanation for Why Experience Design Is Important: iPhone by Jared Spool [...]</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: Daniel Szuc</title>
		<link>http://www.uie.com/brainsparks/2007/07/01/a-one-word-explanation-for-why-experience-design-is-important-iphone/#comment-81878</link>
		<dc:creator>Daniel Szuc</dc:creator>
		<pubDate>Thu, 05 Jul 2007 07:10:57 +0000</pubDate>
		<guid isPermaLink="false">http://www.uie.com/brainsparks/2007/07/01/a-one-word-explanation-for-why-experience-design-is-important-iphone/#comment-81878</guid>
		<description>"Does anyone has insights on Apple’s design process? I hear things like Apple does not follow usability methods or usability tests, etc. yet I see products that amaze me."

I don't know ... 

Seems that Apple dare to make the tough decisions around design and user experience then do everything possible to make sure that the technology comes to the party. 

Very often we see trade off, after trade off, after trade off in product dev - resulting in poor user experience or a product that has little value to begin with

 about applying the right tools and having a culture that encourages user centric thinking.</description>
		<content:encoded><![CDATA[<p>&#8220;Does anyone has insights on Apple’s design process? I hear things like Apple does not follow usability methods or usability tests, etc. yet I see products that amaze me.&#8221;</p>
<p>I don&#8217;t know &#8230; </p>
<p>Seems that Apple dare to make the tough decisions around design and user experience then do everything possible to make sure that the technology comes to the party. </p>
<p>Very often we see trade off, after trade off, after trade off in product dev - resulting in poor user experience or a product that has little value to begin with</p>
<p> about applying the right tools and having a culture that encourages user centric thinking.</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: blog.dsetia.com&#187; Blog Archive &#187; A One-Word Explanation for Why Experience Design Is Important: iPhone</title>
		<link>http://www.uie.com/brainsparks/2007/07/01/a-one-word-explanation-for-why-experience-design-is-important-iphone/#comment-81864</link>
		<dc:creator>blog.dsetia.com&#187; Blog Archive &#187; A One-Word Explanation for Why Experience Design Is Important: iPhone</dc:creator>
		<pubDate>Wed, 04 Jul 2007 18:15:29 +0000</pubDate>
		<guid isPermaLink="false">http://www.uie.com/brainsparks/2007/07/01/a-one-word-explanation-for-why-experience-design-is-important-iphone/#comment-81864</guid>
		<description>[...] The iPhone has changed the game. From now on, it&#8217;s going to be much easier to explain why experience design is important. In fact, Apple may have just given us a one-word explanation. Source: [Link] [...]</description>
		<content:encoded><![CDATA[<p>[...] The iPhone has changed the game. From now on, it&#8217;s going to be much easier to explain why experience design is important. In fact, Apple may have just given us a one-word explanation. Source: [Link] [...]</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: P. Arora</title>
		<link>http://www.uie.com/brainsparks/2007/07/01/a-one-word-explanation-for-why-experience-design-is-important-iphone/#comment-81818</link>
		<dc:creator>P. Arora</dc:creator>
		<pubDate>Tue, 03 Jul 2007 18:38:58 +0000</pubDate>
		<guid isPermaLink="false">http://www.uie.com/brainsparks/2007/07/01/a-one-word-explanation-for-why-experience-design-is-important-iphone/#comment-81818</guid>
		<description>Does anyone has insights on Apple's design process? I hear things like Apple does not follow usability methods or usability tests, etc. yet I see products that amaze me.

I was looking at the iPhone's Guided Tour on Apple's website and wander how much thought/work was put into getting IA and navigation right, as there is limited screen space, quite a bit of functionality embedded within each little widget (Calender, Address Book, etc.) and just one button to go to the home screen.</description>
		<content:encoded><![CDATA[<p>Does anyone has insights on Apple&#8217;s design process? I hear things like Apple does not follow usability methods or usability tests, etc. yet I see products that amaze me.</p>
<p>I was looking at the iPhone&#8217;s Guided Tour on Apple&#8217;s website and wander how much thought/work was put into getting IA and navigation right, as there is limited screen space, quite a bit of functionality embedded within each little widget (Calender, Address Book, etc.) and just one button to go to the home screen.</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: Daniel Szuc</title>
		<link>http://www.uie.com/brainsparks/2007/07/01/a-one-word-explanation-for-why-experience-design-is-important-iphone/#comment-81803</link>
		<dc:creator>Daniel Szuc</dc:creator>
		<pubDate>Tue, 03 Jul 2007 15:38:46 +0000</pubDate>
		<guid isPermaLink="false">http://www.uie.com/brainsparks/2007/07/01/a-one-word-explanation-for-why-experience-design-is-important-iphone/#comment-81803</guid>
		<description>"Invention, my dear friends, is 93% perspiration, 6% electricity, 4% evaporation, and 2% butterscotch ripple." - Will Wonka</description>
		<content:encoded><![CDATA[<p>&#8220;Invention, my dear friends, is 93% perspiration, 6% electricity, 4% evaporation, and 2% butterscotch ripple.&#8221; - Will Wonka</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: Eric Meyer</title>
		<link>http://www.uie.com/brainsparks/2007/07/01/a-one-word-explanation-for-why-experience-design-is-important-iphone/#comment-81774</link>
		<dc:creator>Eric Meyer</dc:creator>
		<pubDate>Tue, 03 Jul 2007 01:41:07 +0000</pubDate>
		<guid isPermaLink="false">http://www.uie.com/brainsparks/2007/07/01/a-one-word-explanation-for-why-experience-design-is-important-iphone/#comment-81774</guid>
		<description>I thought the cockpit was now off-limits to all civilians all the time, but maybe not.</description>
		<content:encoded><![CDATA[<p>I thought the cockpit was now off-limits to all civilians all the time, but maybe not.</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: Compete on Usability</title>
		<link>http://www.uie.com/brainsparks/2007/07/01/a-one-word-explanation-for-why-experience-design-is-important-iphone/#comment-81769</link>
		<dc:creator>Compete on Usability</dc:creator>
		<pubDate>Mon, 02 Jul 2007 23:11:05 +0000</pubDate>
		<guid isPermaLink="false">http://www.uie.com/brainsparks/2007/07/01/a-one-word-explanation-for-why-experience-design-is-important-iphone/#comment-81769</guid>
		<description>&lt;strong&gt;The Apple experience...&lt;/strong&gt;

When I started this blog, I expected to be writing about Google all the time. Today, though, it's Apple that deserves the most praise for competing on usability. Apple, whose personal computer market share is single digits, and whose Web...</description>
		<content:encoded><![CDATA[<p><strong>The Apple experience&#8230;</strong></p>
<p>When I started this blog, I expected to be writing about Google all the time. Today, though, it&#8217;s Apple that deserves the most praise for competing on usability. Apple, whose personal computer market share is single digits, and whose Web&#8230;</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: Benjamin Ho</title>
		<link>http://www.uie.com/brainsparks/2007/07/01/a-one-word-explanation-for-why-experience-design-is-important-iphone/#comment-81763</link>
		<dc:creator>Benjamin Ho</dc:creator>
		<pubDate>Mon, 02 Jul 2007 18:30:49 +0000</pubDate>
		<guid isPermaLink="false">http://www.uie.com/brainsparks/2007/07/01/a-one-word-explanation-for-why-experience-design-is-important-iphone/#comment-81763</guid>
		<description>Of course!!  Now there's an "in" for them so-called terrorists.  Just have them buy an i-Phone to get to the cockpit!</description>
		<content:encoded><![CDATA[<p>Of course!!  Now there&#8217;s an &#8220;in&#8221; for them so-called terrorists.  Just have them buy an i-Phone to get to the cockpit!</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: Marla Erwin</title>
		<link>http://www.uie.com/brainsparks/2007/07/01/a-one-word-explanation-for-why-experience-design-is-important-iphone/#comment-81754</link>
		<dc:creator>Marla Erwin</dc:creator>
		<pubDate>Mon, 02 Jul 2007 14:31:03 +0000</pubDate>
		<guid isPermaLink="false">http://www.uie.com/brainsparks/2007/07/01/a-one-word-explanation-for-why-experience-design-is-important-iphone/#comment-81754</guid>
		<description>&lt;blockquote&gt;Reminds me of scenes from “Charlie and the Chocolate Factory” when the Golden Tickets were announced.&lt;/blockquote&gt;
I have no trouble picturing Steve Jobs in a &lt;a href="http://chocolatefactorymovie.warnerbros.com/img/photos/fullsize/photo8.jpg" rel="nofollow"&gt;top hat and burgundy frock coat&lt;/a&gt;.</description>
		<content:encoded><![CDATA[<blockquote><p>Reminds me of scenes from “Charlie and the Chocolate Factory” when the Golden Tickets were announced.</p></blockquote>
<p>I have no trouble picturing Steve Jobs in a <a href="http://chocolatefactorymovie.warnerbros.com/img/photos/fullsize/photo8.jpg" rel="nofollow">top hat and burgundy frock coat</a>.</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: Jared Spool</title>
		<link>http://www.uie.com/brainsparks/2007/07/01/a-one-word-explanation-for-why-experience-design-is-important-iphone/#comment-81748</link>
		<dc:creator>Jared Spool</dc:creator>
		<pubDate>Mon, 02 Jul 2007 12:59:58 +0000</pubDate>
		<guid isPermaLink="false">http://www.uie.com/brainsparks/2007/07/01/a-one-word-explanation-for-why-experience-design-is-important-iphone/#comment-81748</guid>
		<description>Eric &#038; Alastair, I'm going to bet this was in the period before takeoff while the passengers were still loading and the pilots were doing their flight prep. That would be the time when an attendant would notice Lane on the phone.

Daniel, I had the exact same thought about &lt;a href="http://en.wikipedia.org/wiki/Golden_Ticket" rel="nofollow"&gt;Willy Wonka's Golden Tickets&lt;/a&gt; on Friday.</description>
		<content:encoded><![CDATA[<p>Eric &#038; Alastair, I&#8217;m going to bet this was in the period before takeoff while the passengers were still loading and the pilots were doing their flight prep. That would be the time when an attendant would notice Lane on the phone.</p>
<p>Daniel, I had the exact same thought about <a href="http://en.wikipedia.org/wiki/Golden_Ticket" rel="nofollow">Willy Wonka&#8217;s Golden Tickets</a> on Friday.</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: Daniel Szuc</title>
		<link>http://www.uie.com/brainsparks/2007/07/01/a-one-word-explanation-for-why-experience-design-is-important-iphone/#comment-81743</link>
		<dc:creator>Daniel Szuc</dc:creator>
		<pubDate>Mon, 02 Jul 2007 09:02:19 +0000</pubDate>
		<guid isPermaLink="false">http://www.uie.com/brainsparks/2007/07/01/a-one-word-explanation-for-why-experience-design-is-important-iphone/#comment-81743</guid>
		<description>Reminds me of scenes from "Charlie and the Chocolate Factory" when the Golden Tickets were announced. I have not seen anything like it ...</description>
		<content:encoded><![CDATA[<p>Reminds me of scenes from &#8220;Charlie and the Chocolate Factory&#8221; when the Golden Tickets were announced. I have not seen anything like it &#8230;</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: AlastairC</title>
		<link>http://www.uie.com/brainsparks/2007/07/01/a-one-word-explanation-for-why-experience-design-is-important-iphone/#comment-81742</link>
		<dc:creator>AlastairC</dc:creator>
		<pubDate>Mon, 02 Jul 2007 08:24:29 +0000</pubDate>
		<guid isPermaLink="false">http://www.uie.com/brainsparks/2007/07/01/a-one-word-explanation-for-why-experience-design-is-important-iphone/#comment-81742</guid>
		<description>And aren't cell phones supposed to be turned off on planes?!

I just hope that we get a better provider if/when it gets to the UK.</description>
		<content:encoded><![CDATA[<p>And aren&#8217;t cell phones supposed to be turned off on planes?!</p>
<p>I just hope that we get a better provider if/when it gets to the UK.</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: Eric Meyer</title>
		<link>http://www.uie.com/brainsparks/2007/07/01/a-one-word-explanation-for-why-experience-design-is-important-iphone/#comment-81740</link>
		<dc:creator>Eric Meyer</dc:creator>
		<pubDate>Mon, 02 Jul 2007 05:04:37 +0000</pubDate>
		<guid isPermaLink="false">http://www.uie.com/brainsparks/2007/07/01/a-one-word-explanation-for-why-experience-design-is-important-iphone/#comment-81740</guid>
		<description>Waitaminute.  Taken into the cockpit?  Wasn't that a violation of FAA/TSA/DHS rules?  For a frickin' &lt;em&gt;cell phone&lt;/em&gt;?</description>
		<content:encoded><![CDATA[<p>Waitaminute.  Taken into the cockpit?  Wasn&#8217;t that a violation of FAA/TSA/DHS rules?  For a frickin&#8217; <em>cell phone</em>?</p>
]]></content:encoded>
	</item>
</channel>
</rss>
