UIEtips Article: Ten Ways to Kill Good Design

Jared Spool

July 3rd, 2007

UIEtips 7/3/07: Ten Ways to Kill Good Design

One way to improve designs is to focus on changes that will produce better quality results. If you can identify areas in your work where you could be more efficient, you will immediately see a benefit.

That’s why this issue’s feature article is about the mistakes we repeatedly see when people are designing products. Cooper’s Kim Goodwin has written an excellent article discussing the common mistakes design teams make when building and designing web sites and software products. These aren’t little mistakes — they dramatically reduce the effectiveness of the design. And worse, most of the teams who are making them don’t even realize it. Read this week’s UIEtips article on The Ten Ways to Kill Good Design.

Kim Goodwin works for Cooper, a leading design firm that has really brought interaction design to the forefront of everyone’s attention. Kim has been a major force behind Cooper’s methodologies and is a wonderful mentor to learn from.

It’s also no accident that we’ve chosen to include a seminar on Interaction Design at our UI12 Conference this year. If you’re thinking your team could benefit from learning the essentials of interaction design, I highly recommend you consider coming to Kim Goodwin’s one-day seminar that’s part of the event.

What challenges to design have you experienced in your organization? How have you gone about solving these problems? Join the discussion about this week’s topic below.

3 Responses to “UIEtips Article: Ten Ways to Kill Good Design”

  1. Garrett Dimon Says:

    All excellent points. My Web Visions presentation on Improving Interface Design touched on many of these same issues. There are countless ways everyday where Design ends up taking a back seat and losing out.

    I’ve found that the best way to improve how design is perceived inside of any given team is to view it as a constant process of education and awareness. It’s not a simple thing that can be changed overnight, and even when some change is finally made, there’s always more work to do.

  2. Joseph Selbie Says:

    I couldn’t agree more with Kim. Successful design teams are aware of the business and “political” dynamics surrounding a project, and are proactive about solving the problems described in Kim’s article.

    My comany (Tristream) conducted a best practices study a couple of years ago (with Jakob Nielsen as our study advisor) and found that there were consistent team dynamics and core team composition among the teams that designed the most usable applications — and that the core team always included a key stakeholder and sufficent resourced time for all team members.

    We offer the study for sale on our website at: http://www.tristream.com/tristream/publications/bps.html

  3. blog.dsetia.com» Blog Archive » UIEtips Article: Ten Ways to Kill Good Design Says:

    [...] UIEtips 7/3/07: Ten Ways to Kill Good Design One way to improve designs is to focus on changes that will produce better quality results. If you can identify areas in your work where you could be more efficient, you will immediately see a benefit. That’s why this issue’s feature article is about the mistakes we repeatedly see […] Source: [Link] [...]

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