http://www.uie.com/brainsparks/2007/07/19/customer-carewords-words-drive-action-on-your-site/ UIE\'s latest insights on the world of design Fri, 9 Jan 2009 03:59:30 +0000 http://wordpress.org/?v=2.5.1 http://www.uie.com/brainsparks/2007/07/19/customer-carewords-words-drive-action-on-your-site/#comment-143335 An Even Better (?) Data Visualization Tool — and it’s Free « World of Usability Tue, 05 Aug 2008 21:10:18 +0000 http://www.uie.com/brainsparks/2007/07/19/customer-carewords-words-drive-action-on-your-site/#comment-143335 [...] gurus–users don’t use your terminology! You may want to think about selecting some customer carewords and employing them more so us clueless folks can find you [...] [...] gurus–users don’t use your terminology! You may want to think about selecting some customer carewords and employing them more so us clueless folks can find you [...]

]]> http://www.uie.com/brainsparks/2007/07/19/customer-carewords-words-drive-action-on-your-site/#comment-82894 Scott Baldwin Sun, 22 Jul 2007 14:51:14 +0000 http://www.uie.com/brainsparks/2007/07/19/customer-carewords-words-drive-action-on-your-site/#comment-82894 We used Gerry's methodology for our recent redesign of our site. I found it helpful in ensuring we were using the correct language and focussing on the 'tasks' users want to complete. It's an interesting technique and validated against Q&A conducted prior to usability testing. So far the changes have been well received and many of the tasks we exposed have seen increased usage. We used Gerry’s methodology for our recent redesign of our site. I found it helpful in ensuring we were using the correct language and focussing on the ‘tasks’ users want to complete. It’s an interesting technique and validated against Q&A conducted prior to usability testing. So far the changes have been well received and many of the tasks we exposed have seen increased usage.

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