Comments on: UIEtips Article: Web 2.0 — The Power Behind the Hype http://www.uie.com/brainsparks/2007/08/07/uietips-article-web-20-the-power-behind-the-hype-2/ UIE\'s latest insights on the world of design Thu, 24 Jul 2008 15:30:47 +0000 http://wordpress.org/?v=2.5.1 By: Tim http://www.uie.com/brainsparks/2007/08/07/uietips-article-web-20-the-power-behind-the-hype-2/#comment-85846 Tim Fri, 24 Aug 2007 13:09:03 +0000 http://www.uie.com/brainsparks/2007/08/07/uietips-article-web-20-the-power-behind-the-hype-2/#comment-85846 How you got through this whole article without using the word "mashup" once, is beyond me. =) Nice job though! How you got through this whole article without using the word “mashup” once, is beyond me. =)

Nice job though!

]]> By: Paul Rouke http://www.uie.com/brainsparks/2007/08/07/uietips-article-web-20-the-power-behind-the-hype-2/#comment-84463 Paul Rouke Wed, 08 Aug 2007 20:58:04 +0000 http://www.uie.com/brainsparks/2007/08/07/uietips-article-web-20-the-power-behind-the-hype-2/#comment-84463 A great article Jared, and very much in tune with how my user experience agency is tackling client projects. The applications we are providing our clients are moving more and more towards utilising web 2.0 tools and interactions. We're delighted that the majority of our SME clients are embracing the opportunities that introducing blogs, user groups and more richer user experiences can bring to their businesses. At the opposite end of the scale one of our blue-chip online home shopping clients are looking at newer ways of interacting with their customers, to create greater brand loyalty whilst continually delivering more personalised user experiences. They are also looking at the most effective ways of becoming more open as a business and a brand, all of which are leading to exceptional projects which we are excited to be apart of. One area of web 2.0 that I am particularly keen on is whether the increased take-up of these newer technologies and interactions may in fact for some businesses lead to a reduction on their sites usability and user experience. I know that a key benefit of introducing Ajax functionality for instance is to improve the UX, but as there are still businesses large and small that hasn't yet fully realised the potential of making our web 1.0 sites user friendly, and hence driving conversions and ROI, I expect we will see these newer technologies introduced without appropriate planning and testing, resulting in poorer usability. I have posted a recent article titled <a href="http://www.paulrouke.co.uk/2007/07/31/web-20-canwill-it-be-bad-for-usability/" rel="nofollow">Web 2.0 - can/will it be bad for usability</a> which may be of further interest. What I feel will be a growing industry as businesses seek to ensure that their web 1.0 and 2.0 user experiences allow users to achieve their site goals and whilst removing any barriers in key areas such as thecheckout processes, will be user testing. In fact, from my commercial experiences I am baffled by the lack of budget allocated to this highly significant process, which in part has led me to post a recent article on the <a href="http://www.paulrouke.co.uk/2007/08/06/top-8-business-benefits-of-user-testing/" rel="nofollow">business benefits of user testing</a> which I hope will be digested (and actioned) by business owners and project managers big and small. I hope these comments have been of use and I'll look forward to your forthcoming articles. Paul A great article Jared, and very much in tune with how my user experience agency is tackling client projects. The applications we are providing our clients are moving more and more towards utilising web 2.0 tools and interactions. We’re delighted that the majority of our SME clients are embracing the opportunities that introducing blogs, user groups and more richer user experiences can bring to their businesses.

At the opposite end of the scale one of our blue-chip online home shopping clients are looking at newer ways of interacting with their customers, to create greater brand loyalty whilst continually delivering more personalised user experiences. They are also looking at the most effective ways of becoming more open as a business and a brand, all of which are leading to exceptional projects which we are excited to be apart of.

One area of web 2.0 that I am particularly keen on is whether the increased take-up of these newer technologies and interactions may in fact for some businesses lead to a reduction on their sites usability and user experience. I know that a key benefit of introducing Ajax functionality for instance is to improve the UX, but as there are still businesses large and small that hasn’t yet fully realised the potential of making our web 1.0 sites user friendly, and hence driving conversions and ROI, I expect we will see these newer technologies introduced without appropriate planning and testing, resulting in poorer usability. I have posted a recent article titled Web 2.0 - can/will it be bad for usability which may be of further interest.

What I feel will be a growing industry as businesses seek to ensure that their web 1.0 and 2.0 user experiences allow users to achieve their site goals and whilst removing any barriers in key areas such as thecheckout processes, will be user testing.

In fact, from my commercial experiences I am baffled by the lack of budget allocated to this highly significant process, which in part has led me to post a recent article on the business benefits of user testing which I hope will be digested (and actioned) by business owners and project managers big and small.

I hope these comments have been of use and I’ll look forward to your forthcoming articles.

Paul

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