UIEtips Article: Goal-Directed Design: An Interview with Kim Goodwin

Jared Spool

August 15th, 2007

UIEtips 8/15/07: Goal-Directed Design: An Interview with Kim Goodwin

The most valuable asset of a successful design team is the information they have about users’ goals and behaviors. When teams have the right information, the job of designing a powerful, intuitive, easy-to-use interface becomes tremendously easier. When they don’t, every little design decision becomes a struggle.

One of the most effective solutions to uncover user needs and translate those needs into a design is Cooper’s interaction design methodology, The Goal-Directed Method. ( http://www.cooper.com/about/process/ ) With Cooper’s method, features of the design are directly related to user research through the use of personas and scenarios.

In this week’s feature article, we’re publishing an excellent interview UIE’s Christine Perfetti recently conducted with Kim Goodwin, the General Manager and Vice President of Cooper. In the interview, Kim gives an overview of Goal-Directed Design and discusses Cooper’s user research techniques. I think you’ll really enjoy it.

Read today’s UIEtips article.

How does your team incorporate user research into design? I’d love to hear what you’re doing. Join the discussion below about this week’s topic below.

Want to learn more about Interaction Design? If you’re interested in learning more about how to develop and refine your interaction skills, you’ll definitely want to attend Kim Goodwin’s full-day seminar, The Essentials of Interaction Design, at User Interface 12.

One Response to “UIEtips Article: Goal-Directed Design: An Interview with Kim Goodwin”

  1. Megan Says:

    We currently conduct usability testing as well as paper prototype tests to gather user feedback. Because our “product” is a website that is potentially accessible by many different types of users, we recruit participants using a fairly broad screening process. About 2 years ago, we developed 5 personas based on site behavior and survey feedback, and this year it is our goal to integrate/examine some of our recent usability studies to determine if these personas still persist. Any thoughts on the frequency a company should “revisit” their persona classifications?

Add a Comment