http://www.uie.com/brainsparks/2007/08/15/uietips-article-goal-directed-design-an-interview-with-kim-goodwin/ UIE\'s latest insights on the world of design Fri, 5 Dec 2008 12:04:01 +0000 http://wordpress.org/?v=2.5.1 http://www.uie.com/brainsparks/2007/08/15/uietips-article-goal-directed-design-an-interview-with-kim-goodwin/#comment-85157 Megan Wed, 15 Aug 2007 18:31:06 +0000 http://www.uie.com/brainsparks/2007/08/15/uietips-article-goal-directed-design-an-interview-with-kim-goodwin/#comment-85157 We currently conduct usability testing as well as paper prototype tests to gather user feedback. Because our "product" is a website that is potentially accessible by many different types of users, we recruit participants using a fairly broad screening process. About 2 years ago, we developed 5 personas based on site behavior and survey feedback, and this year it is our goal to integrate/examine some of our recent usability studies to determine if these personas still persist. Any thoughts on the frequency a company should "revisit" their persona classifications? We currently conduct usability testing as well as paper prototype tests to gather user feedback. Because our “product” is a website that is potentially accessible by many different types of users, we recruit participants using a fairly broad screening process. About 2 years ago, we developed 5 personas based on site behavior and survey feedback, and this year it is our goal to integrate/examine some of our recent usability studies to determine if these personas still persist. Any thoughts on the frequency a company should “revisit” their persona classifications?

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