http://www.uie.com/brainsparks/2007/09/11/uietips-article-5-second-tests-measuring-your-sites-content-pages/ UIE\'s latest insights on the world of design Thu, 23 May 2013 10:02:38 +0000 hourly 1 http://wordpress.org/?v=3.4.1 http://www.uie.com/brainsparks/2007/09/11/uietips-article-5-second-tests-measuring-your-sites-content-pages/comment-page-1/#comment-87869 Holly Bodger Thu, 13 Sep 2007 14:49:31 +0000 http://www.uie.com/brainsparks/2007/09/11/uietips-article-5-second-tests-measuring-your-sites-content-pages/#comment-87869 I also use a "one second test" when testing the redesign of my Web pages. For this test, you tell the user that you want them to immediately tell you the first thing they see on the page and then you open the new design and ask them what they saw first. If they see what you want them to see first (in most cases this is the content) then you have achieved the right balance but if they see the banner ad, the navigation or some other secondary element on the page, then your balance is off and you need to go back to the drawing board. Too many sites over-emphasize their ads, their logos or their navigation bars and then wonder why no one stays on their site to read their content. I also use a “one second test” when testing the redesign of my Web pages. For this test, you tell the user that you want them to immediately tell you the first thing they see on the page and then you open the new design and ask them what they saw first. If they see what you want them to see first (in most cases this is the content) then you have achieved the right balance but if they see the banner ad, the navigation or some other secondary element on the page, then your balance is off and you need to go back to the drawing board. Too many sites over-emphasize their ads, their logos or their navigation bars and then wonder why no one stays on their site to read their content.

]]>