Comments on: Amazon.com Soon To Launch New Navigation http://www.uie.com/brainsparks/2007/10/15/amazoncom-soon-to-launch-new-navigation/ UIE\'s latest insights on the world of design Thu, 18 Mar 2010 08:51:01 +0000 http://wordpress.org/?v=2.9 hourly 1 By: Paul Rouke http://www.uie.com/brainsparks/2007/10/15/amazoncom-soon-to-launch-new-navigation/comment-page-1/#comment-91563 Paul Rouke Wed, 24 Oct 2007 14:05:36 +0000 http://www.uie.com/brainsparks/2007/10/15/amazoncom-soon-to-launch-new-navigation/#comment-91563 A combination of exposing some of your key (commercially and seasonally driven) product categories without needing rollovers, providing wider category navigation within flyouts, and providing personalised content (product and category promotions) would be my recommendation in tackling how to most effectively promote huge product ranges which both Amazon and Newegg have. I agree with Thomas with how Newegg's relaunch, by exposing all categories on the homepage, and therefore taking over the vast majority of the pre-scroll real estate, doesn't provide as much marketing flexibility. On saying this I haven't registered and logged in, at which time I suspect they may provide an alternative and more personalised driven top area of the homepage. A very interesting comparison Jared, and a good usability debate. A combination of exposing some of your key (commercially and seasonally driven) product categories without needing rollovers, providing wider category navigation within flyouts, and providing personalised content (product and category promotions) would be my recommendation in tackling how to most effectively promote huge product ranges which both Amazon and Newegg have.

I agree with Thomas with how Newegg’s relaunch, by exposing all categories on the homepage, and therefore taking over the vast majority of the pre-scroll real estate, doesn’t provide as much marketing flexibility. On saying this I haven’t registered and logged in, at which time I suspect they may provide an alternative and more personalised driven top area of the homepage.

A very interesting comparison Jared, and a good usability debate.

]]> By: Innovablog > Ergonomie, Design : Amazon a créé un langage visuel http://www.uie.com/brainsparks/2007/10/15/amazoncom-soon-to-launch-new-navigation/comment-page-1/#comment-91139 Innovablog > Ergonomie, Design : Amazon a créé un langage visuel Fri, 19 Oct 2007 16:35:45 +0000 http://www.uie.com/brainsparks/2007/10/15/amazoncom-soon-to-launch-new-navigation/#comment-91139 [...] Le même Amazon au centre de la web actualité actuellement avec l’implémentation de sa nouvelle navigation à base de menus [...] [...] Le même Amazon au centre de la web actualité actuellement avec l’implémentation de sa nouvelle navigation à base de menus [...]

]]> By: Rian http://www.uie.com/brainsparks/2007/10/15/amazoncom-soon-to-launch-new-navigation/comment-page-1/#comment-90831 Rian Mon, 15 Oct 2007 22:06:20 +0000 http://www.uie.com/brainsparks/2007/10/15/amazoncom-soon-to-launch-new-navigation/#comment-90831 What I like most about the new design is how they explain the changes to users and their clear focus on user-centered design. The content is quirky, fun, and respectful of those who might not like the changes. For example: <i>How did you decide on this design? We consulted the foremost experts in the field: our customers. We traveled around the world, inviting customers like you to come and try out the new features and design. We listened to their feedback and made changes based on their opinions. Then we asked more customers for their advice, and we made more changes from their feedback. The design you see today reflects the input of many real-life customers of our U.S. and international websites</i> For more, go here: <a href="http://www.ux-sa.com/2007/09/amazoncom-redesigned-home-page.html" rel="nofollow">http://www.ux-sa.com/2007/09/amazoncom-redesigned-home-page.html</a> What I like most about the new design is how they explain the changes to users and their clear focus on user-centered design. The content is quirky, fun, and respectful of those who might not like the changes. For example:

How did you decide on this design?

We consulted the foremost experts in the field: our customers. We traveled around the world, inviting customers like you to come and try out the new features and design. We listened to their feedback and made changes based on their opinions. Then we asked more customers for their advice, and we made more changes from their feedback. The design you see today reflects the input of many real-life customers of our U.S. and international websites

For more, go here: http://www.ux-sa.com/2007/09/amazoncom-redesigned-home-page.html

]]> By: Thomas http://www.uie.com/brainsparks/2007/10/15/amazoncom-soon-to-launch-new-navigation/comment-page-1/#comment-90823 Thomas Mon, 15 Oct 2007 20:05:38 +0000 http://www.uie.com/brainsparks/2007/10/15/amazoncom-soon-to-launch-new-navigation/#comment-90823 So NewEgg has given their whole home page over to category navigation? Amazon could never do that, nor would it be useful to customers. Amazon's whole value is personalization and surfacing appealing products in a variety of ways; the current homepage does that in maybe 15 different ways based on my history, stuff in my wishlist, things with promotional deals, etc. Naturally all this stuff changes all the time, at least every day. NewEgg's home page is just static content. I'm sure it tests well, but it offers the business no marketing flexibility and no way to move specific products nor speak to specific customers. So NewEgg has given their whole home page over to category navigation? Amazon could never do that, nor would it be useful to customers. Amazon’s whole value is personalization and surfacing appealing products in a variety of ways; the current homepage does that in maybe 15 different ways based on my history, stuff in my wishlist, things with promotional deals, etc. Naturally all this stuff changes all the time, at least every day. NewEgg’s home page is just static content. I’m sure it tests well, but it offers the business no marketing flexibility and no way to move specific products nor speak to specific customers.

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