Delight by Functionality — An excerpt from UI12

Jared Spool

By Jared Spool

November 13th, 2007

Unbeknown to me, David Armano recorded and posted a small portion of my UI12 Keynote: Magic and Mental Models.

In this segment, I’m talking about how functionality of a customer experience creates delight, sharing examples from Proflowers, Orbitz, and Farecast.

It was a fun presentation and the audience was very responsive. I’ll be giving this presentation again, for sure. (Maybe at a keynote near you?)

This entry was posted on Tuesday, November 13th, 2007 at 10:11 am and is filed under Design, Experience Design, UI12 . You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

One Response to “Delight by Functionality — An excerpt from UI12”

  1. 10 Ways Digital Can Help You Thrive in a Recession at Experience Matters Says:
    January 23rd, 2008 at 6:50 pm

    [...] Embrace Delight By Functionality Listen to Jared Spool when he talks about delight by functionality. When tempted to cut budgets in digital product [...]

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