Great writeup of our Building Robust Personas Virtual Seminar

Jared Spool

November 26th, 2007

Bruce McCarthy offers this great writeup of our recent Virtual Seminar on Building Robust Personas.

A while back I wrote a piece about personas where I talked it about why it’s a bad idea to base your personas on a single real individual. Using a real person as a substitute persona might seem like a good idea since you know that everything about that user is for real. The problem, though, is that one individual comes with quirks that may not be representative of the market as a whole. If you interview enough people, you can eliminate their biographical peculiarities by focusing your personas on the characteristics common to the group.

Thanks, Bruce!

One Response to “Great writeup of our Building Robust Personas Virtual Seminar”

  1. Bruce McCarthy Says:

    Thanks for the link, Jared – and for the great seminar!

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