January 4th, 2008
There’s nothing that’s as ubiquitous on the web as account sign-in. Create a new user account and you turn a visitor into a long-term customer. Few things can be as important as having user accounts.
The ironic thing is, while we add account registration and sign-in features to enhance the user’s experience, in doing so, we create all manner of user experience problems. Despite its prevalence, one of the most difficult things to get right is a good sign-in and registration process.
The challenge is one of creating selective usability. We want the process to be completely usable for our customers and users. We also want it to be unusable for the bad people who want to steal our identities and disrupt our environment. Creating a design that is usable to a subset of users seems to be much harder than creating one that is usable for everyone.
Today, in our UIEtips email newsletter, we published my latest article that describes eight common account sign-in mistakes we see all the time in our usability tests. If you’re designing an account system, or already have one, this should serve as a good start to assess how much you may be frustrating your users.
Account Sign-in is just one topic we’ll discuss at the UIE Web App Summit, March 26-28, 2008, in San Diego, CA. You’ll want to reserve your seat today, as we’re filling up quickly.
Has your design suffered from these mistakes? What have you done to improve it?Tweet