Comments on: UIEtips article: The Wheres and Whens of Users’ Expectations http://www.uie.com/brainsparks/2008/06/08/uietips-article-the-wheres-and-whens-of-users-expectations/ UIE\'s latest insights on the world of design Sat, 18 May 2013 00:44:50 +0000 hourly 1 http://wordpress.org/?v=3.4.1 By: Johnathan http://www.uie.com/brainsparks/2008/06/08/uietips-article-the-wheres-and-whens-of-users-expectations/comment-page-1/#comment-140772 Johnathan Tue, 10 Jun 2008 18:07:16 +0000 http://www.uie.com/brainsparks/?p=675#comment-140772 Very interesting article. The section on e-trade showed the direct impact your design (color, distance to similar boxes, etc) can have on guiding the user through your site. It also highlights something that I think has direct impact on your initial interviews with customers when building personas. If you were redeveloping the web presence for say an automotive company, would it be worthwhile to observe "prospective car buyers" going through the site from start to finish and tracking where they expect certain things to placed? Thanks Jared, -Johnathan Very interesting article. The section on e-trade showed the direct impact your design (color, distance to similar boxes, etc) can have on guiding the user through your site. It also highlights something that I think has direct impact on your initial interviews with customers when building personas.

If you were redeveloping the web presence for say an automotive company, would it be worthwhile to observe “prospective car buyers” going through the site from start to finish and tracking where they expect certain things to placed?

Thanks Jared,

-Johnathan

]]> By: David O'Brien http://www.uie.com/brainsparks/2008/06/08/uietips-article-the-wheres-and-whens-of-users-expectations/comment-page-1/#comment-140717 David O'Brien Mon, 09 Jun 2008 23:01:07 +0000 http://www.uie.com/brainsparks/?p=675#comment-140717 Interesting piece, especially the two boxes pattern. Anecdotally, I've heard a lot of people complain that the UK Human Rights Commission's logo on their site - http://www.equalityhumanrights.com - so strongly resambles a text input box that thy repeatedly click on it to initiate a search, and get confused when they find they are clicking a link to the home page. It does strongly resemble a username/password box couplet too ... Interesting piece, especially the two boxes pattern. Anecdotally, I’ve heard a lot of people complain that the UK Human Rights Commission’s logo on their site – http://www.equalityhumanrights.com – so strongly resambles a text input box that thy repeatedly click on it to initiate a search, and get confused when they find they are clicking a link to the home page. It does strongly resemble a username/password box couplet too …

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