Case Study: Comparing Design Alternatives

Jared Spool

July 3rd, 2008

Last week, I spoke at the Boston IxDA night of Short Talks, where I gave a 10-minute (!) presentation called Case Study: A Discount Approach to Comparing Multiple Design Alternatives.

Here’s what the session was described as:

What’s the Best Way to Compare Multiple Design Alternatives?

Good design practice suggests you create multiple sketches, which eventually evolve into full-out design alternatives. However, once you have those alternatives, what’s the best way to decide which one wins?

I will review one approach and talk about the pitfalls and advantages to evaluating multiple designs at once.

Because of An Event Apart and our Virtual Seminar, I didn’t have as much time to prepare as I would’ve liked. So, I ended up creating the entire presentation while sitting in the back of the room, waiting my turn to present.

Here’s how it turned out:

I should mention that the subject of this talk was inspired by the UIEtips article, A Counter-Intuitive Approach to Evaluating Design Alternatives, published on May 19. Thanks to Pauric for inviting me to the meeting to present the idea.

8 Responses to “Case Study: Comparing Design Alternatives”

  1. Innovablog > Design / étude de cas : différentes alternatives de conception Says:

    [...] un podcast d’une intervention de Jared M. Spool, rédacteur de User Interface Engineering, un blog d’une compagnie spécialisée dans [...]

  2. nortypig » Blog Archive » Comparing Multiple Design Alternatives Says:

    [...] Spool’s 11 minute screencast about comparing 5 design alternatives in 2 days for under $10,000. After looking at the options they came up Inherent Value Testing – a two phase [...]

  3. Assessing Weights for Users’ Needs, Part 1 » UIE Brain Sparks Says:

    [...] I presented my suggestion for how to compare multiple design alternatives, one step involved creating what I called a Weighted Differences Matrix. In the matrix, each row [...]

  4. nortypig » Blog Archive » Comparing Design Alternatives Says:

    [...] Jared Spool’s 11 minute screencast Case Study: A Discount Approach to Comparing Multiple Design Alternatives he used a Weighted Differences Matrix. In each row of the matrix a number represents the difference [...]

  5. Pleasure and Pain » Links from 7/24/2008 to 7/31/2008 Says:

    [...] Case Study: Comparing Design Alternatives » UIE Brain SparksOn a shoe-string budget [...]

  6. Pleasure and Pain » Links from 8/1/2008 to 8/3/2008 Says:

    [...] Case Study: Comparing Design Alternatives » UIE Brain SparksOn a shoe-string budget [...]

  7. Pleasure and Pain » Links from 8/4/2008 to 8/5/2008 Says:

    [...] Case Study: Comparing Design Alternatives » UIE Brain SparksOn a shoe-string budget [...]

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