UIEtips article: The Long Wow

Jared Spool

July 25th, 2008

It’s easy for design teams to get trapped in the day-to-day grind of improving the designs they are working on. You tweak this image, clean up that text, relabel the button to make more sense — all important things to make incremental improvements.

Yet, it would be impossible to see radical, major innovations come from that approach. Instead, every so often, we need to remove ourselves from the tactical refinements and immerse ourselves into a world of strategic thinking. It’s in this world that we’ll see new approaches, find major innovations, and radically change the way we’ve done things, all to move us forward in a new way.

In this week’s issue of our email newsletter, UIEtips, we’ve asked Adaptive Path’s Brandon Schauer to share his thinking about what he calls the Long Wow, where he talks about techniques for ensuring long-term customer loyalty through systematically impressing customers again and again. We found this article really inspiring to our thinking about great design and thought you would to.

Read Brandon’s article, The Long Wow.

The Long Wow will be just one topic that Adaptive Path’s Peter Merholz and Andrew Crow will be sharing at this year’s User Interface 13 Conference, October 13-16 in Cambridge, MA. They’ll be teaching their full-day seminar, Subject to Change: Product Strategy and Planning Tools for Great User Experiences. This workshop was highly-rated at previous conferences and we know you’re going to love it.

What have you done in your design process to enhance customer loyalty? We’d love to hear your thoughts and questions.

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