UIEtips: Five Techniques for Getting Buy-In for Usability Testing

Jared Spool

September 2nd, 2008

Producing a usable design takes time, money, and resources. It also requires an organization’s dedication to focus on usability testing and customer needs throughout the entire design process.

Knowing how to sell usability testing will substantially help it get approved and supported by an organization. Most development teams we work with understand the benefits of usability testing, yet still struggle to communicate the value to stakeholders.

In this week’s article of UIEtips, we’re featuring a popular article that Christine Perfetti wrote last year, which discusses some of the best techniques for getting stakeholders onboard for testing. I think you’ll really enjoy it.

Read the article – Five Techniques for Getting Buy-In for Usability Testing

If usability testing is a concern for you, I highly encourage you to attend Christine’s full-day seminar, Product Usability: Survival Techniques, at the User Interface 13 Conference this October. In this seminar, you’ll learn valuable tools for incorporating usability testing in your development process.

Are you challenged with selling usability testing within your organization? Is your team struggling to get support and buy-in?  How have you gotten your organization onboard? Join the discussion below.

2 Responses to “UIEtips: Five Techniques for Getting Buy-In for Usability Testing”

  1. Marc Van Rymenant Says:

    Hi Jared,

    Form who is this sentence : “Many people without a grounding in behavioural user-research principles use bogus methodology”? Answer : Jakob Nielsen.

    Many consultants conclude that Usability is an instable profession because it lacks fundamental knowhow and methodology. Especially in User Testing.

    What’s your opinion on this?

    Have a nice week.

    Marc

  2. Daniel Szuc Says:

    Are there any usability tools that are easier to sell for companies that are new to terms like UX, usability? etc

    Always interested in hearing from others about entry level ways to get UX adopted with people, teams and business.

    rgds,
    Dan

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