UIE Virtual Seminar – The Quick, the Cheap, and the Insightful: Conducting Usability Tests in the Wild

Jared Spool

October 2nd, 2008

UIE Virtual Seminar – The Quick, the Cheap, and the Insightful: Conducting Usability Tests in the Wild
With Dana Chisnell of Usabilityworks
Date: Wednesday, October 22, 2008
Time: 1pm ET

It’s not clear when “quick and dirty” became a dirty phrase in the usability world. There are those that believe that testing must be scientific, and that takes time and money — luxuries not often available to many development projects.

Usability testing expert Dana Chisnell knows what it means to work by-the-book – she co-wrote “the book” (The Handbook of Usability Testing, 2nd ed.) with Jeff Rubin. In this seminar, Dana will break down the process of collecting user research data, exploring the must-haves, the nice-to-haves, and the certainly-can-do-withouts. You’ll learn how you can answer your essential design questions using methods that would make MacGyver proud.

This presentation is perfect if you have yet to conduct your first usability test. If you’re experienced with testing, Dana will show you some new ways to inject user research into those tight-on-resources projects that keep cropping up.

Register today at http://www.uie.com/events/virtual_seminars/wild/

What questions do you have about Usability Testing in the Wild? What tools or tricks have you used to maximize the resources available, and still deliver quality results? We’d love to hear your thoughts and experiences.

3 Responses to “UIE Virtual Seminar – The Quick, the Cheap, and the Insightful: Conducting Usability Tests in the Wild”

  1. 2008 October 03 - Links for today « My (almost) Daily Links Says:

    [...] what they actually want highlighted and not necessarily what we think they want Jared Spool on Conducting Usability Tests in the Wild Anthony J. Zinni rounds up AMAZING WEBSITES TEN: SEPTEMBER [...]

  2. Nick Says:

    Sounds like a great session, Jared. I’m a big fan of testing in the field (or café usability) for ‘quick and dirty’ results. For anyone interested in leaving the lab, I’ve written a blog post summarising some tips from my experiences:

    http://userhappiness.com/blog/usabilatte-10-tips-for-running-cafe-usability-sessions/

  3. Jeremy Horn Says:

    I frequently write about the quick and cost efficient quantification of User Experience on my blog for the range of purposes from product improvement to competitive analysis — all about reducing the subjectivity and revealing qualitative understanding of UX.

    For an intro to Quick-UX (that is what I call the framework) check out: http://tpgblog.com/2008/03/24/quick-ux-quick-heuristics-f

    Jeremy Horn
    The Product Guy
    http://tpgblog.com

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