SpoolCast: Design for Signup Q&A Followup

Jared Spool

December 23rd, 2008

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Special Podcast: 2009 Web App Summit Preview
Recorded: December 18, 2008
Brian Christiansen, UIE Podcast Producer
Duration: 30m | File size: 17 MB
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At the beginning of this month, we had Joshua Porter in the office to present his Design for Sign-up talk. Designing for sign-up should be simple, yet it’s often the most challenging area of your design. Josh had some great ideas on how to increase the ease of sign-up and how to motivate your users to want to.

We got back together with Josh to follow-up on the seminar so we could answer a number of viewer’s questions that we didn’t have time for in the seminar.

In this podcast, we discussed,

• Best practices for web form design
• Suggestions for user testing sign-up during the design phase
• Placement and design for sign-in forms
• The role of immediate engagement, delaying sign-up till after the user is engaged
• The 9× effect and it’s application and implications for sign-up
• Writing copy that encourages sign-up

There’s a lot of great stuff in this show. Even if you missed the live seminar, we think you’ll get a lot out of this interview with Josh.

In the podcast, Josh recommended reading this Harvard Business Review article, Eager Sellers and Stony Buyers by John T. Gourville

We’re interested in hearing your comments on sign up, feel free to discuss in the comments!

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