Review of Designing for Sign-up Virtual Seminar

Jared Spool

January 5th, 2009

Last month, Deb Brown at Aligned Structures wrote up a great review of Joshua Porter’s recent UIE Virtual Seminar, Designing for Signup:

Yesterday I attended an outstanding seminar by Joshua Porter produced by those great folks at UIE (yep shameless Ak’ing there.):) The topic was Designing for Sign-up. What struck me the most about the presentation, as a UX geek, was that the issue was not about the mechanical process of making the sign-up easier, but around the socio-psychological issues of helping users make a commitment.

Read Deb’s entire post.

One Response to “Review of Designing for Sign-up Virtual Seminar”

  1. Dan Keldsen Says:

    Nah, it’s all about the technology.

    I kid, I kid!

    Wish I’d been able to catch the live Virtual Seminar, and sounds quite familiar to concepts of Persuasion Architecture that the Grok fellows promote. Interestingly, I thought I hated psychology, but it was simply the poor classes I’d had in high school and college I loathed. As a lyricwriter, marketer, consultant, analyst, and teacher, turns out that knowing how to be persuasive and wield influence (without being creepy), is EXTREMELY IMPORTANT. It might be one of the most important skills to have in the UX or any other toolbox.

    If people aren’t taking action, you haven’t persuaded. Experiment, measure, improve, and away we go!

    Cheers,
    Dan

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