SpoolCast: Web 2.0 Strategy and Design With Steve Mulder and Riccardo LaRosa

Jared Spool

January 5th, 2009

SpoolCast: Web 2.0 Strategy and Design With Steve Mulder and Riccardo LaRosa
Recorded: December, 2008.
Brian Christiansen, UIE Podcast Producer
Duration: 26m | File size: 14.5 MB
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We love to talk to Steve Mulder (from Molecular) and Riccardo La Rosa (from Isobar) about building out a Web 2.0 strategy and incorporating elements, such as social features and highly-interactive elements to the design.

Steve and Riccardo work with mainstream organizations, which may not be as familiar as, say, a Silicon Valley startup with what the state-of-the-art is for these types of features. In this interview, they told me about the solutions they worked on with Reebok (a sports apparel company) and HumanaOne (a direct-to-consumer health insurance company). We talked about the challenges they faced on these projects and what they needed to do to overcome them.

During the podcast, we discussed how to determine what features to build, how to tell if the features are working as expected, and how results changed over time. We talked about how starting small and iterating is most successful, but not an easy sell in many situations. You’ll want to listen to hear how they overcame this challenge and other Web 2.0 adventures they had.

Enjoy the podcast? Well, you can join Steve and Riccardo for their UIE Web App Summit full-day workshop, Web 2.0 Strategy and Design, and learn how to apply the elements of social media, openness, rich interfaces, and emerging digital interactions to your designs.

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