UIEtips: A Recession Strategy for Web Apps

Jared Spool

January 6th, 2009

Recessions are a harrowing experience for everyone. Organizations turn their inspection goggles on every project, looking for ways to cut costs and extract more value. “Is this project doing what we need, right now?” becomes the mantra, as everything comes under review.

In design, it’s no different. Inevitably, great design is about producing both long and short term value for the organization. Something that is well designed not only delights the users but shows up positively on the income statement.

We’ve been looking closely at the practices of some great organizations and one of the common threads we see is how well they match their design goals to the priorities of the business. This is especially important in tight economic times, when the organizations are looking to cut anything that doesn’t show immediate value. The best teams have put this practice into place.

I talk about these priorities in this week’s UIEtips article, A Recession Strategy For Web Apps, and how understanding them becomes important for any designer. While the article focuses on web-based applications, it can be applied to almost any design project.

Part of succeeding in a hard economy is to ensure your team has the necessary skills to make you best of class. That’s why we’ve put together an awesome program for our upcoming UIE Web App Summit, April 19-22 in Newport Beach, CA. Register by Wednesday, January 7, 2009 to get both the lowest price available and your own Limited-Edition iPod nano.

One Response to “UIEtips: A Recession Strategy for Web Apps”

  1. Conspirama Says:

    UIEtips: A Recession Strategy for Web Apps » UIE Brain Sparks…

    I talk about these priorities in this week’s UIEtips article, A Recession Strategy For Web Apps, and how understanding them becomes important for any designer. While the article focuses on web-based applications, it can be applied to ……

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