Comments on: UIEtips: The Magic Behind Amazon’s 2.7 Billion Dollar Question http://www.uie.com/brainsparks/2009/03/17/uietips-amazonmagic/ UIE\'s latest insights on the world of design Sat, 11 Feb 2012 08:11:47 +0000 hourly 1 http://wordpress.org/?v=3.2 By: Holly Phillips http://www.uie.com/brainsparks/2009/03/17/uietips-amazonmagic/comment-page-1/#comment-146067 Holly Phillips Wed, 08 Apr 2009 23:25:39 +0000 http://www.uie.com/brainsparks/?p=800#comment-146067 Great article pointing out an innovative way around the costly internal editor function. It also highlights an interesting dilema for a company like Amazon: if the negative reviews are the most helpful and you make those more visible, the result is most likely a <i>decrease</i> in sales for that item -- but an increase in customer satisfaction for avoiding a disappointing purchase. A company has to hope that in the long run, as Amazon has shown, it's the increase in satisfaction that will garner customer loyalty and (hopefully) make up for the short-term drop in sales. Great article pointing out an innovative way around the costly internal editor function. It also highlights an interesting dilema for a company like Amazon: if the negative reviews are the most helpful and you make those more visible, the result is most likely a decrease in sales for that item — but an increase in customer satisfaction for avoiding a disappointing purchase. A company has to hope that in the long run, as Amazon has shown, it’s the increase in satisfaction that will garner customer loyalty and (hopefully) make up for the short-term drop in sales.

]]> By: Luca Mondini » Quando il design conta davvero http://www.uie.com/brainsparks/2009/03/17/uietips-amazonmagic/comment-page-1/#comment-145872 Luca Mondini » Quando il design conta davvero Thu, 19 Mar 2009 08:19:40 +0000 http://www.uie.com/brainsparks/?p=800#comment-145872 [...] articoli che descrivono come due scelte di design apparentemente semplici possano portare ad uno straordinario aumento delle revenues: A few weeks back, I wrote about how changing a button increased a major e-commerce [...] [...] articoli che descrivono come due scelte di design apparentemente semplici possano portare ad uno straordinario aumento delle revenues: A few weeks back, I wrote about how changing a button increased a major e-commerce [...]

]]> By: Gene Lewis http://www.uie.com/brainsparks/2009/03/17/uietips-amazonmagic/comment-page-1/#comment-145870 Gene Lewis Thu, 19 Mar 2009 05:57:14 +0000 http://www.uie.com/brainsparks/?p=800#comment-145870 I would tend to agree with Nathan. The "was this useful?" question has been used for quite some time within the technical support world, helping companies to provide more effective help to their customers by leveraging the knowledge and experience of the customer community itself. Like Nathan, I question the numbers - I think that it's far more complex than the simple equation you applied, but I understand the logic. The numbers certainly make the headline of the piece more attractive, but it could easily be a fraction of that. Either way - a good thing to note and I couldn't agree more with the underlying theme that minute design changes/optimizations can have a sea change effect on a user's experience. I would tend to agree with Nathan. The “was this useful?” question has been used for quite some time within the technical support world, helping companies to provide more effective help to their customers by leveraging the knowledge and experience of the customer community itself. Like Nathan, I question the numbers – I think that it’s far more complex than the simple equation you applied, but I understand the logic. The numbers certainly make the headline of the piece more attractive, but it could easily be a fraction of that. Either way – a good thing to note and I couldn’t agree more with the underlying theme that minute design changes/optimizations can have a sea change effect on a user’s experience.

]]> By: Nathan Philpot http://www.uie.com/brainsparks/2009/03/17/uietips-amazonmagic/comment-page-1/#comment-145863 Nathan Philpot Wed, 18 Mar 2009 01:45:06 +0000 http://www.uie.com/brainsparks/?p=800#comment-145863 I sometimes have problems with ranking systems, because the initial reviews that get high or low rankings stay at the top or the bottom, because those are the reviews seen and voted on. All the ones in the middle never make into these categories. I also think it is a stretch to associate 2.7 b dollars with this simple question. I think it is great, but not worth 2.7b dollars. I sometimes have problems with ranking systems, because the initial reviews that get high or low rankings stay at the top or the bottom, because those are the reviews seen and voted on. All the ones in the middle never make into these categories.

I also think it is a stretch to associate 2.7 b dollars with this simple question. I think it is great, but not worth 2.7b dollars.

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