Experience design has become a strategic tool for most organizations. Great experiences for customers, vendors, partners, employees, and shareholders create long-lasting bonds and strengthen their engagement with the brand.

Recently we’ve re-published two articles focusing on experience design. The first article, The 3 Steps for Creating an Experience Vision, focused on specific steps design teams should take to create an experience vision. The second article, Knowledge Navigator Deconstructed: Builidng an Envisionment, looks at a successful envisionment that focuses on the users’ ideal experiences and creative techniques for making that vision clear to everyone on the project.

I continue to build on the experience design theme with this week’s UIEtips. In part one of this two-part series, I go back to an oldie but a goodie on Market Maturity and tell you why this 1997 article is still relevant today. I also look back on two other articles; Top Priorities for Talking Horses and The Road to Recommendation.

Looking to take your user experience team to the next level? Check out the UIE Roadshow! We’re excited to continue our new UIE Roadshow: Secrets Behind Designing Great User Experiences, a full-day workshop, based on 10 years of our extensive research.  

As always, please share your thoughts with us. Is your design team having trouble focusing on the users? Does your organization have an experience vision? Join the discussion about this week’s topic below.

This entry was posted on Tuesday, May 26th, 2009 at 4:49 pm and is filed under Design, Design Process, Experience Design . You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.