What is the Essence of Your Product?

Adam Churchill

September 2nd, 2009

In our next UIE Virtual Seminar, Wednesday, September 9 (09/09/09!), Bill DeRouchey shows you examples of how to tackle this question – What is the essence of your product?

Interaction with a product is more than how it’s used or how it behaves. It’s about a connection between two sides. One side is the customer, but the other side is much more than a product or service. To many people, the character and essence of a product and its company are identical. So, what is the essence of your product?

When your product behaves like a machine, your company is perceived to be a machine. It’s just another company – rigid, mechanical, and cold. Yet when your product displays a bit of humanity, your company gains a face and becomes another human.

In this webinar, you’ll see examples of how humanity exists in the design of products and services through humor, personality, and emotion. You’ll explore how just a little extra design effort and thought beyond functional needs can enrich the experience, reveal the company behind the product, and forge enduring connections with customers.

This presentation generated quite a buzz at Web App 2009. It’s a talk that’s sure to get you thinking
about your products, and how you foster the connection between your products and your customers.

Register Now

In advance of the presentation, we’d love to hear from you. How do you gain an edge with your products? How does your organization show its humanity? Share your thoughts, questions, and concerns below.

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