September 17th, 2009
User research is now a critical tool in the toolbox of design teams. However, it only works well if you involve the right participants in the study.
Having the participants that match the design’s audience will give the team feedback on what works well and where the design needs rethinking. By learning from the participants, the team can make informed design decisions on all aspects of the user’s experience.
However, having participants that don’t match the audience can be very problematic. The team may miss learning about critical problems while they spend valuable time and resources fixing design issues that aren’t really important in real use.
In today’s UIEtips, I take you back to an interview from July 2008 with Dana Chisnell, the co-author of The Handbook of Usability Testing. We talk about what happens when teams try to use market research demographics as the basis for recruiting their participants and what the alternatives are.
Read my interview with Dana Chisnell, Avoiding Demographics When Recruiting Participants.
We have two great opportunities for you to get more out of your usability testing. On Wednesday, September 30, Dana is presenting a 90 minute UIE Virtual Seminar - Recruiting for Usability Testing. Dana will show you the tricks to use to maximize your time and money on the right participants to get the right results.
Dana is also giving a full-day workshop, Mastering the Art of User Research, at this year’s User Interface 14 Conference in November. Learn the user research techniques of the pros. Recruit participants easily. Analyze data faster. Communicate results effectively.Tweet