September 22nd, 2009
When you visit a web site, you go there with a purpose. Perhaps it’s to buy a product, to do some research, to read an interesting article, or view an image. It’s rare to simply browse a web site with no particular intent.
How you display your content so visitors can easily find what they came for is critical in keeping them there. If visitors are overwhelmed with unorganized content, or can’t easily figure out how content is broken up, they’re likely to leave and find what they are looking for elsewhere.
In today’s UIEtips, we hear from one of our favorite speakers and writers, Ginny Redish. In this excerpt from Ginny’s book, “Letting Go of the Words: Writing Web Content that Works,” Ginny explains how to break up large documents for your web pages by using specific topics and subtopics — time or sequence, task, people, type of information, and questions people ask. I think you’ll get some good pointers in part 1 of this article. Part 2 will be coming later this week.
If planning and writing web content is part of your daily activity, then you won’t want to miss Ginny’s full-day workshop at this year’s User Interface 14 Conference in Boston, MA on November 1. Ginny will show you how to uncover users’ needs with personas and scenarios, how to deliver users to their content by carefully selecting and organizing your site’s information, and how to develop a cohesive content strategy for your site.
What’s your process for breaking up information and documents on your web site? We’d love to hear your thoughts below.Tweet